Blog

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Mar 23, 2018

5 Tips On Choosing The Best Brochure Printing Service

By AxiomPrint

We all know, there are different tools used by companies to promote their businesses, and brochures are one the most effective medium to do so. You can utilize them to inform the potential customers of what you have to offer.

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Mar 20, 2018

The Prominence of Flyers in the Changing World

By AxiomPrint

With modernization & globalization the facet of advertising is changing. The disruptive changes in technology have led to a number of reforms in terms of promotion & advertising. The rapid rise of internet has also led to transformation of the modes of advertisements.

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Mar 19, 2018

How to ensure that your business envelopes are making the right impression?

By AxiomPrint

In spite of living in a highly digital world, we simply cannot deny the powerful impact that the humble business envelopes still exhibit in boosting the business. They play an increasingly significant role in grabbing attention and making a lasting impression.

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Mar 14, 2018

8 Things to Look For in a Professional Printing Company

By AxiomPrint

Since you have more choices, you can be able to make the correct choices to incorporate your qualities into your prints – be these for publicizing, advancements, solicitations, corporate writing and such.

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Mar 10, 2018

5 Tips to Print Flyers & Retractable Banners Within Tight Budget

By AxiomPrint

With regards to reasonable, however, viable promoting tools, nothing works superior to a good flyer. They’re anything but difficult to make, pocket-friendly to print and simple to disperse. In short, utilizing a flyer to push your item or administrations works well.

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Mar 08, 2018

How to Promote Your Business Using Door Hanger Printing

By AxiomPrint

The term door hanger printing alludes to organizations that will print up door holders to publicize their business, product, service, event, and so on. Numerous individuals utilize the web to advance their business.

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Mar 01, 2018

How to get quality custom printed envelopes in LA?

By AxiomPrint

Envelopes are essential to make a proper presentation and add a whole level of sophistication to the document you are presenting. Custom Printed Envelopes creates the impression of your brand. An envelope is associated with mailing some form of written business correspondence.

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Feb 27, 2018

How Are Door Hangers Useful For Business Marketing?

By AxiomPrint

Axiom Designs and Printing door hangers printing offers hangers that are designed and printed constructively, making them extremely useful for advertisements, campaigns, and door-to-door campaigns.

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Feb 26, 2018

The Custom Step and Repeat Banner Features That Make Them Top Advertising Medium

By AxiomPrint

The custom step and repeat banners are very popular such that they feature in to movie premieres, Imagine of the stars, the red carpets, the camera, the lights and the backdrop in the background which bears the emblems and logos of particular companies or businesses.

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Feb 21, 2018

Why Your Business Needs Custom Business Cards To Have An Edge Over Competitors

By AxiomPrint

In order to attain the intended objective, the following are the vital factors you need to consider when deciding on the business cards you need to invest in.

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Feb 16, 2018

Tips For Designing Custom Printed Envelopes

By AxiomPrint

Whether you need to send invitations for a special occasion or you want to promote your business, you can get a variety of envelopes to solve the purpose. Many companies use custom printed envelopes to nurture their business. You can use elaborated or basic designing to make your envelopes attention-grabbing. Envelope Types There are many […]

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Feb 15, 2018

Advantages Of Custom Calendar Printing

By AxiomPrint

Custom calendar printing services first identify your needs and then design your calendar accordingly. Generally, companies use calendars and custom vinyl banners as promotional and advertising tools. They provide you with templates, and you can further customize them according to your needs using photos, logos, or any other information. Custom printing is not only appealing […]

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Feb 10, 2018

5 Tips For Quality Custom Business Cards Printing

By AxiomPrint

Business cards play an important role in creating a perfect impression of your business. They are an ideal advertising and marketing tool for a company, so it is essential to pay attention to their quality. Custom business cards help attract the target market, as they provide valuable information about the product or service offered by […]

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Feb 10, 2018

How a Retractable Banner With a Stand is a Wise Long Term Investment

By AxiomPrint

Banners have been constantly utilized by individuals and businesses as a powerful medium of advertising and communication. A retractable banner with stand is in certainty a decent medium utilizing which one can promote products, services, events, and almost everything. Advancement about anything whether it is around an occasion that is being held, another item which […]

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Mar 16, 2017

How To Motivate Customers To Leave Feedback?

By AxiomPrint

According to the results of the Nielsen study, in which 25,000 users participated, 90% of consumers trust online recommendations of acquaintances. This post is about how to get the recommendations you need. How to ask for recommendations and not lose customers? How do I continue to work with people who came by feedback? How to […]

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Mar 14, 2017

Role Of White Color In Printing

By AxiomPrint

The surface reflects all the visible colors of the spectrum, and we see pure white light. Of course, it is worth to clarify: in the printing industry there is no absolute white color. With traditional printing, the white color is either the color of the paper or the white printing. White – color of the […]

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Mar 13, 2017

Design for Emotion to Increase User Engagement

By AxiomPrint

Designing for customer delight can lead to competitive advantage and growth.   “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.” ― Donald A. Norman, The Design of Everyday Things The reward for companies that connect with customers’ emotions in a positive […]

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Mar 09, 2017

How To Measure ROI And Why To Do It

By AxiomPrint

It is important for entrepreneurs to measure the effectiveness and payback of advertising campaigns. One way is to take into account ROI (return on investment). Let’s figure out how to count it – using the example of infographics. There is a simplified formula that most companies have taken as a rule. It does not take […]

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Mar 08, 2017

Pantones: Where Does Your Corporate Color Come From?

By AxiomPrint

The most, perhaps, interesting snag in printing is to achieve complete coincidence and repeatability of colors. Make it so that the corporate color, set in the brand-book looked everywhere the same – on the business cards, the folder, the corporate mug and embroidery on the pocket of the apron. It is very difficult to achieve […]

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Mar 07, 2017

Why You Need A Brand Book

By AxiomPrint

Brand Book, in the modern sense, is a guide to the use of corporate identity. Now brands used in business, advertising and marketing, although the first attempt of branding used in animal husbandry. The hosts put on his animal skin brand, so as not to confuse the animals in the pasture. In most states of […]

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Mar 02, 2017

How to Quickly Turn Boring Icons into Original Masterpieces

By AxiomPrint

Icons are an integral part of our designs. They are visual cues to indicate various actions, and they can give a unique identity to a product. But all too often we choose to celebrate their importance by downloading the same icon sets and making every icon for every website look more or less the same. […]

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Feb 27, 2017

History Of Greeting Cards

By AxiomPrint

Today, greeting card is a nice trinket, which can be bought for ridiculous money, make a nice addition to the present. However, in the origins of its history, the card was an expensive product, made by hand by the order. Not everyone could afford such luxury. One of the first known picture Postcards and greeting […]

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Feb 24, 2017

Presenting Design Work: The Right Way

By AxiomPrint

Often the difference between getting the job or not has everything to do with how you present your work to potential clients. The portfolio has as much to do with how you present it, as it does the actual content of your work. Even great designers with strong backgrounds can miss out on opportunities because […]

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Feb 23, 2017

How to avoid mistakes in stamping?

By AxiomPrint

The first stamping appeared in the middle of XV century and produced with a thin-sheet of gold on a book binding. The high cost of the process has led to the fact that in 1892 by Ernst Oeser (Oeser Company ceased its activities at the end of the XX century) patented the first prototype of […]

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Feb 22, 2017

The combination of designed cardboards – choice of perfectionists

By AxiomPrint

In the world of printing each year there are tens and hundreds of new design papers and other media. But there is a constant favorite, who retain their positions and are favorites of both designers and consumers for a long time. We’ll tell you about the best sellers in the world of design cardboard and […]

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Feb 20, 2017

Pocket Calendar: Greetings From The Past Century

By AxiomPrint

Pocket Calendars came to us from pre-smartphone time. Indeed, once a calendar even have a separate pocket in the purse (the one in which your Visa or MasterCard now lies). It was a handy tool – remember, what are your plans, noting important dates. Later calendars began to be used for promotional purposes. Most probably, […]

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Feb 17, 2017

The strength of color in the design of advertising

By AxiomPrint

The science that studies color, combination of colors, their contrasts and harmony, especially the perception of color by a person,  language and culture of color, called coloristic. Also, psychology studies in detail the effect of color on mood and feelings. Selection of colors for the design of advertising is always a time-consuming process. It is necessary […]

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Feb 16, 2017

Menu Printing For Restaurants, Cafes and Bars

By AxiomPrint

The first impression about the institution receives a visitor from the doorway: it is an interior appeal, helpful staff and creative menu.     Menu – is not just a list of dishes and drinks with price tags. This is a Business Card of any cafe, bar or restaurant. The first dialogue with the visitor […]

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Feb 15, 2017

LAYOUT BY THE RULES AND WITHOUT …

By AxiomPrint

How often your printing company returns the model of the future printed works for which designer spent so much time and effort? But maybe there is a good reason on this?  Our print house (and in general any printing house, who is serious about their work) is always striving to put the customer aware of what are the requirements for […]

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Feb 14, 2017

Decorators’ Showcase and Contests at LA Cookie Con & Sweets Show

By AxiomPrint

LA Cookie Con and Sweets Show is the West Coast’s BIGGEST convention for baking, decorating, and sweets. Our 2016 show was totally sold out and attended by sugar artists, event planners, trendsetters, bloggers, press and celebrities from around the globe. For our 2017 show we’re proud to unveil our Decorators’ Showcase and Contests to benefit […]

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Feb 13, 2017

Designing The UHD 4K Web Of Tomorrow, Please Start Today

By AxiomPrint

In recent posts, we covered a number of design-related hardware trends, and now, it’s time to get to the elephant in the room: The imminent transition to 4K or UHD displays. While many enthusiasts and professionals have already moved to these high pixel density displays, the average consumers have not. However, as average selling prices […]

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Feb 09, 2017

5 STEPS TO ATTRACT MORE CLIENTS

By AxiomPrint

This is the woe of every new entrepreneur or small business, “How do I get more clients?” When I first started out in business this was really all that was on my mind. I knew that I was doing something incredible, I just needed people to share it with! I did a ton of networking, […]

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Feb 07, 2017

Turn Your Foldover Business Card into a Brochure

By AxiomPrint

  Instead of your traditional 3.5” x 2” Business Cards, consider a foldover business card. With the added space, you can accomplish two tasks in one by creating both a business card and mini-brochure. Plus a foldover business card is compact and, therefore, easy to carry and keep. They also cost less than traditional Brochures and […]

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Feb 06, 2017

Designing a Business Card: 50 Awesome Case Studies

By AxiomPrint

They really dug the ideas you brought to the table and you’re thinking a promotion could be in order. What do you do? Fumble with your phone to take down their contact information? Ask them to fumble with their phone to take down yours? No. You make one swift exchange — your expertly designed business […]

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Feb 03, 2017

Getting Started with Modules and Modular Front-End Development

By AxiomPrint

Everyone knows and loves Lego bricks. I was hooked on Legos when I was a kid, and I still love them today. You can assemble your toy from all kinds of Legos in all kinds of ways, one piece at a time. You can then start over and build a different toy from those same […]

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Feb 01, 2017

10 Ideas for Social Media & Your Business this Valentine’s Day

By AxiomPrint

Valentine’s Day – an annual celebration of love and commercialism, love it or hate it. It is coming and it’s going to be commercialized by every possible business out there, be it in retail or services it is no doubt one of the busiest days of the year. Forget New Year, Easter, 4th of July […]

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Jan 27, 2017

Illustration Inspirations to Help Breathe Life Into Your Brand

By AxiomPrint

Illustrations can turn an average website into something special, something which identifies and communicates the brand message, and has the power to seduce users. Illustrations, sketches, and animations are a great way to give your online brand a sense of fun and whimsy creativity. They can work for sites of all types and aren’t just […]

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Jan 26, 2017

5 Breakthough Tips for Vibrant and Effective Hang Tag Design

By AxiomPrint

Your brand is more than just your company logo. It’s that special quality that sets you apart from all of your competitors. As you plan your marketing strategy to distinguish your brand, consider the benefits of using hang tags.Whether your products are clothing, sports equipment, toys, boutique food items or just about anything else, attaching […]

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Jan 25, 2017

Promotional Products for Corporate Events: 3 Trends Worth Noting for 2017

By AxiomPrint

One of the ways to remind your team and customers of the value of your brand is to use branded promotional products as “stunts” within your corporate and company events. Picking the right products and the way you package and integrate the delivery of these promotional items in your event makes all the difference. So […]

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Jan 23, 2017

4 Top Trending Fonts for Graphic Designers

By AxiomPrint

As a designer, it’s important to keep up with industry news and trends. In my effort to do so, I frequently visit different websites and blogs like Smashing Magazine, OneExtraPixel, Webdesigner Depot, TechCrunch, and many more. I also use a Chrome plugin called Muz.li, which provides feeds of all the major trends, freebies, and design […]

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Jan 19, 2017

Design Principles: Introduction To Hierarchy

By AxiomPrint

The need for technical skill in graphic design continues to grow as technologies and interfaces change. Yet, how have fundamental understandings of visual hierarchy, perception and composition changed along with new interfaces? The modern concept of human visual perception is rooted in psychological study. Thus, the way that we see and perceive graphic information will […]

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Jan 18, 2017

5 BUSINESSES THAT SHOULD ALWAYS USE CAR TOP SIGNS

By AxiomPrint

Finding the best advertising medium for your business directly relies on the services you provide, the clients you work with, and the advertising standards in your industry. As such, companies that do most of their business off-premises (including food delivery businesses and shuttle services) rely on mobile advertising methods to build brand presence and awareness […]

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Jan 16, 2017

4 Valentine’s Day Marketing Tips That’ll Make Your Business Feel the Love

By AxiomPrint

Valentine’s Day is a short yet very lucrative time for small business, especially the ones in the retail field. In fact, Americans are expected to spent close to $20 billion on their loved ones this coming Sunday. Many Business will be looking to take advantage of this celebration of love to increase their sales volumes, and […]

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Jan 11, 2017

7 Web Design Trends to Watch Out for in 2017

By AxiomPrint

This is the time of year where everyone starts to think “new.” New year. New resolutions. New design trends. While we can’t say for certain what the biggest concepts of 2017 will be, there are some indicators. Late year trends often signal things to come in design. Some of it will be device-driven, other trends […]

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Jan 10, 2017

The Rules of Business Greeting Card Etiquette

By AxiomPrint

When it comes to holiday business greeting cards, to send or not to send is the question. Once you have decided to send, you then have to determine who to include on your list, what kind of business greeting card to choose, and how to address the envelope. Business greeting cards can: Enhance your current […]

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Jan 09, 2017

COLOR TRENDS FOR 2017

By AxiomPrint

This is the first of a series about 2017 design trends—color, typography, and web trends.   Kale is Pantone’s number one color pick for 2017.  Pantone has an impressive history of color influence and prediction. Last year’s color of the year was Rose Quartz and it was seen everywhere from interiors to fashion to web […]

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Dec 23, 2016

12 Brilliant Direct Marketing Pieces You Have to See

By AxiomPrint

Direct marketing is all about connecting with customers in a real way. To accomplish this effectively, you often have to come up with some crazy unique and inventive ideas. The next time you’re in a meeting where people are ideating about direct marketing ideas, use these as inspiration to wow the group! All of the […]

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Dec 20, 2016

9 Reasons to Consider Old School Sticker Marketing

By AxiomPrint

For over 65 years, stickers have been helping politicians get elected, building companies, establishing brands, advertising, starting conversations and increasing exposure. Yet despite being long-lasting and having a low cost per impression, not enough attention has been paid by marketers and businesses to the power of this sticky marketing tool.  Here are nine reasons astute businesses shouldn’t […]

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Dec 16, 2016

Understanding the Process of Logo Design

By AxiomPrint

A logo is an important asset to any company. It is a symbol that stands to make an organization or individual instantly recognizable, and represents everything a company stands for packaged in a simple visual. The process of designing a logo involves time and research to ensure uniqueness and trademark eligibility. Let’s take a closer […]

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Dec 15, 2016

ARE RESTAURANT TABLE TENT ADS EFFECTIVE?

By AxiomPrint

TABLE TENTS ARE A STAPLE OF THE RESTAURANT INDUSTRY. From diners to bars, table tents have been enticing diners to order dessert and buy special drinks for decades. And for good reason! Before digital technology became commonplace in restaurants, table tent signs were a cost-effective way to get marketing messages right in front of the […]

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Dec 15, 2016

The 10 Commandments of Branding

By AxiomPrint

One of the most powerful tools in your marketing arsenal is brand recognition. No matter what your company has to offer customers, it’s important to understand that people are most likely to buy new products from brands they easily recognize. To help, we’ve compiled some of the best tips for building a better brand! Here […]

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Dec 12, 2016

THE BILLBOARD ADVERTISING STATISTICS YOU NEED TO KNOW

By AxiomPrint

While a lot of advertising these days is done in a high-tech way, you still can’t beat the old-fashioned billboard market. The first thought that many looking to start a new advertising campaign will think is, “aren’t billboards out of style and old school?” While billboards are indeed old-school, there is a great amount of […]

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Dec 09, 2016

Illustrator & Type Tips Worth Knowing

By AxiomPrint

Improve your skills and workflow by exploring these five oft-overlooked aspects of Illustrator and typography; the differences between optical and metric kerning, how to use the Glyphs panel, the use of Roman hanging punctuation, the correct use of dashes and how to edit the preferences to display large font previews… all tips worth knowing about. […]

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Dec 08, 2016

Setup Fees for Your Promotional Items: What You Need to Know

By AxiomPrint

What is a setup fee? A setup is the cost associated with the creation of a die, plate, screen, or other fixture that is used in our machines to print your logo on your desired item. Since each item has a unique imprint area, and imprint methods vary from item to item, it’s necessary to […]

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Dec 07, 2016

More And More Creative Giveaway & Swag Ideas For a Perfect Event

By AxiomPrint

If you’ve never considered using giveaways at your events, maybe you should start. A giveaway is an opportunity for you to cause an everlasting impression on your attendees. Not to mention the marketing opportunities. Give them something valuable and they’ll fondly remember you for months afterwards, if not years. A well thought-out giveaway is not […]

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Dec 05, 2016

The Top 7 Mistakes When Using Promotional Products

By AxiomPrint

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes along the way. When using promotional products for advertising or […]

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Dec 01, 2016

Promotional Marketing

By AxiomPrint

What is Promotional Marketing?   Promotional marketing is the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. People Remember Promotions   Promotional marketing not only encourages sales of a particular product, it also increases the likelihood […]

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Nov 30, 2016

How To Make Your Own Fonts

By AxiomPrint

So you want to be a Fontographer—boldly traversing a sea of letters, mapping new alphabets with naught but a pencil and mouse for companionship. Or maybe you simply have a vision for that special project, and you want the typeface to be “just so.” Creating your own font has never been easier, so set forth […]

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Nov 29, 2016

Creating Brand Awareness through Colors, Fonts, and Graphics

By AxiomPrint

Small and large organizations need a brilliant brand identity system capable of projecting a unified vision and creating a lasting impression. The visual devices that symbolize a firm are a cornerstone of its identity. Style guidelines should merge with identity systems to form a visual components package that is both cohesive and consistent. Some of […]

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Nov 28, 2016

Here’s The Simple Secret To Apple’s Marketing Success

By AxiomPrint

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry, 1939 When did marketers start assuming that the way to stand out amidst loud and flashy advertising methods was to be even louder and flashier? We’re faced with increasing evidence, statistics, […]

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Nov 23, 2016

13 Reasons to hire a graphic designer

By AxiomPrint

It’s a common conception amongst graphic designers that small business owners and entrepreneurs don’t have time or ability to design their marketing materials and websites themselves. But at Fandango Media Group we believe otherwise. We know that you will make time to save money and you are smart enough to design your flyers and a website to cut the costs […]

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Nov 22, 2016

The Hidden Power of Printed Marketing Materials

By AxiomPrint

Digital marketing strategies are a critical component for many businesses today. Having an online presence, whether through a stand-alone website or strategically placed online ads, is an important part of promotion and marketing. Even traditional brick and mortar businesses market online to the millions of potential customers using social media daily. As important as having […]

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Nov 21, 2016

Maximize the Impact of Your Business Greeting Cards With These 4 Tips

By AxiomPrint

Each year, entrepreneurs and businesses send millions of holiday greeting cards to clients, vendors and other partners. I do not have exact figures, but I would venture to say, based on my years of experience, that the vast majority of these cards are seen once, if at all, and are destined to the lobby wall […]

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Nov 18, 2016

How to Get the Attention Your Business Deserves

By AxiomPrint

Attention is what you want if you have opened a new business. Of course, it is important that the attention you draw brings in the clientele you desire. For example, if you are the proud owner of an upscale clothing boutique, you do not want to conduct an advertising campaign that offers a free scarf […]

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Nov 17, 2016

5 things your designer wish you knew

By AxiomPrint

VECTOR VS. BITMAP   Bitmap images are based on pixels, which means that you will see pixels if it is enlarged more than 100%. You have all seen images that get jagged around the edges when enlarged.     Unlike bitmap vector formats can be enlarged indefinitely because they’re not based on pixels but on […]

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Nov 16, 2016

Print Marketing Tips for Small Business Owners

By AxiomPrint

The rise of online marketing leads many small business owners to abandon print advertising in favor of less expensive web based options. Why waste money on pricey print ads when internet outreach costs mere pennies? There’s only one flaw in this logic: your customers still live in the physical world, so digital marketing only goes so far. […]

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Nov 15, 2016

A Deep Learning Tutorial: From Perceptrons to Deep Networks

By AxiomPrint

In recent years, there’s been a resurgence in the field of Artificial Intelligence. It’s spread beyond the academic world with major players like Google, Microsoft, and Facebook creating their own research teams and making some impressive acquisitions. Some this can be attributed to the abundance of raw data generated by social network users, much of […]

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Nov 15, 2016

Print’s Not Dead: Print Marketing Will Thrive Allways

By AxiomPrint

As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology. Direct mail continues to be […]

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Nov 11, 2016

Printing Guide

By AxiomPrint

Different promotional products depending on what material they are made out, naturally lend themselves to certain print techniques over others. If you have any queries at all about any personalisation techniques, please don’t hesitate to give one of our friendly team a call or an E-mail. Below is an introductory guide into the world or […]

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Nov 10, 2016

What is graphic design?

By AxiomPrint

Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period […]

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Nov 09, 2016

The faces behind the fonts

By AxiomPrint

Creative Characters, which debuted July 2007 from font distributor MyFonts, is a monthly newsletter interview series with some of today’s most respected type designers. The series provides a rare opportunity to learn more about the people who create the typefaces we love. Here are a few gems from the collection:   Alejandro ‘Ale’ Paul   Alejandro Paul, photo from typoberlin.de Alejandro Paul is […]

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Nov 08, 2016

8 Essential Elements to a Comprehensive Brand Identity

By AxiomPrint

Does your company have a brand identity that is more than just a logo? While a logo is a good place to start, you should consider building your “visual position” to be something larger. Building a system for your brand allows you to meet the demands of different media, while still presenting a cohesive identity. […]

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Nov 07, 2016

Top 4 Reasons Your Products Deserve a Good Hang Tag

By AxiomPrint

As an emerging designer, establishing your brand in print and online is a huge step in marketing your business — but don’t stop there! There are plenty of other details that can help make a lasting impression on customers and potential retailers. Hang tags are one of those details, and getting them right can be […]

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Nov 04, 2016

Bottle Labeling Solutions for Small Businesses: Roll Labels

By AxiomPrint

You don’t have to be a large beverage manufacturer or vitamin magnate to have sharp, custom bottle labels. By using professionally printed, well-designed roll labels, you can have an attractive finished product that fits in on any shelf. While these can be used to instantly customize anything from water bottles at a special event to […]

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Nov 03, 2016

Promoting Yourself Via Print: Ideas and Tips

By AxiomPrint

Opportunity knocks at the oddest of places: you could be at a big conference for design professionals where potential clients are everywhere, or at a coffee shop talking to a local business owner in need of creative services, or even at at a music festival that’s perfect for spreading the word, guerrilla-style, about your skills. […]

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Nov 03, 2016

Why You Should Consider Custom Wall Decals

By AxiomPrint

By nature, human beings are sensitive to their environment. It influences our behavior and motivates us to act. A thoughtfully-planned interior environment – such as in an office or any commercial establishment – can deliver positive employee and customer/client experiences. Understandably, a number of variables go into creating a specific look and feel in your […]

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Nov 01, 2016

An Effective “Leave-behind” Piece Increases Brand Awareness

By AxiomPrint

Even though a big portion of your efforts to build brand awareness happens online, you should not neglect what’s known as “leave-behind” pieces for your small business. A leave-behind piece is printed material that can be left with a new contact or potential customer. There are many types of leave-behind pieces that you can use […]

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Oct 31, 2016

4 key benefits of marketing your business with a brochure

By AxiomPrint

Brochures are one of the most simple but effective ways to market your business. By presenting your target customer with a lightweight, eye-catching collection of key information regarding your product, you give them a tactile point of reference for what you sell. Even in the days of sophisticated online marketing techniques, the physicality and straightforwardness […]

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Oct 27, 2016

Print Advertising Still Survives: Printing Advertising for Small Businesses: Facts and Stats

By AxiomPrint

Advertising is one of the most important aspects of a business if you want your company to be successful. Even in this digital world we live in now, print advertising is still a valuable commodity. About 76% of all small businesses stated that their “ideal marketing strategy” incorporates a combination of digital and print advertising. […]

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Oct 26, 2016

What Is Typography?

By AxiomPrint

From a descriptive and simplistic point-of-view, typography is the art and technique of arranging type. Most people never think about typography. They don’t understand the psychological effect it has in relation to conveying a message. If you have ever seen the movie, “The Holiday”, then you know that Cameron Diaz’s character, Amanda Woods is a […]

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Oct 25, 2016

Yelp Tips & Tricks for Business Owners

By AxiomPrint

With nearly 139 million unique visitors each month, and 67 million reviews and growing, Yelp is becoming an Internet giant. Yelp is the leading local review site that helps people find where to eat, shop, and relax. Consumers are now checking Yelp.com or their Yelp mobile app to make everyday decisions. As a small business […]

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Oct 20, 2016

Creating and Using a Marketing Calendar Effectively

By AxiomPrint

The  that you keep in your toolbox can help you in the success of your marketing goals. A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal using a structured and thought-out manner so that nothing is forgotten. Your marketing calendar serves as […]

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Oct 19, 2016

Four Steps To Measure Brand Marketing

By AxiomPrint

It isn’t easy being the CMO in any company. While each wave of marketing innovation creates new capabilities and possibilities for interacting with audiences, the same tide also brings a longer and more complicated list of expectations for proving the impact on the business. And nowhere is this paradox better illustrated than in the world […]

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Oct 18, 2016

Roll Up Banner Stands – How To Use It For Your Advantage?

By AxiomPrint

Roll up banner stands are one of the best advertising tools available in the present market. Read on to know the effective ways to make the best use of roll up banner stands as promotional marketing tool. You must have heard a lot about the advantages of the roll up banner stands for promotional and […]

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Oct 17, 2016

4 Ways Custom Printing Can Benefit Your Business

By AxiomPrint

With the internet at our fingertips, there are now many ways to advertise and promote businesses, products, and services. And while digital marketing is often the way to go, nothing beats printed marketing strategies. Custom printed items that directly reach your customer have a guaranteed chance at visibility, and are a real-time means of growing […]

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Oct 13, 2016

Rules of good catalog design

By AxiomPrint

1) Appeal to lifestyle desires Appeal to what makes a person buy Sometimes people buy to fill a need but most of the time people buy because of want. They buy something they want because they envision feeling better, more satisfied after they have exchanged their hard-earned money for the product or service you have […]

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Oct 12, 2016

9 Inspiring Trade Show Giveaways

By AxiomPrint

there are some aspects of  the perfect trade show giveaway that will never change: they need to be budget-friendly, easy to transport, and attractive to potential booth visitors. Think Beyond the Pen  According to the 2016 ASI Global Impressions Study, usefulness is a key reason that people keep promotional products they receive. 77% of people […]

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Oct 11, 2016

Tutorial: How To Create A Custom Icon Webfont

By AxiomPrint

The possibility of embedding a custom font in an HTML website revolutionised the potential of web development and opened up many new possibilities for designers. Soon, it became popular to embed various symbols as a font, and Font Awesome became an industry standard. The great advantage of fonts over sprite graphics is their superior load […]

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Oct 11, 2016

When is the Right Time to Give Your Business Card or to Ask for One?

By AxiomPrint

While you’re at a networking event, at some point in your conversation with  another person or with other people if you’re talking a group, you are going to want to be able to give out your Business Card to them.     The question faced by most people is often  when is it appropriate to do […]

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Oct 10, 2016

Does Outdoor Advertising Still Work?

By AxiomPrint

Well, to the question of whether we pay attention to billboards, the study showed that 71% of us “often look at the messages on roadside billboards (traditional and digital combined) and more than one-third (37%) report looking at an outdoor ad each or most of the time they pass one.”

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Oct 07, 2016

Promotional Products Profile – A Force for Change

By AxiomPrint

A distributor’s former vice president of sales & marketing, Mary Ellen Clausen found her life’s work in helping eating disorder sufferers. In 1997, Mary Ellen Clausen’s family was in crisis: the older of her two daughters was facing a long road of treatment after being diagnosed with a serious eating disorder. Clausen, at the time […]

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Oct 06, 2016

Best paper size for printing flyers

By AxiomPrint

This is a common question and one that many SMEs will ask themselves on a regular basis. When you are creating a Flyer, you want to produce something that your customer will actually want to lift up and take with them. One of the big advantages of printed flyers, is that they are something physical. […]

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Oct 05, 2016

The role of print marketing in a digital world

By AxiomPrint

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. According to McKinsey, technology drives business value in four ways, by enhancing connectivity, automating manual tasks, […]

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Oct 04, 2016

11 Major Sales Mistakes to Avoid

By AxiomPrint

Making a sale isn’t always the easiest task. From finding leads to closing deals and signing contracts, the entire sales process can be long and exhausting. One wrong move, and you could lose a huge lead. The good news is, there are plenty of ways to improve your sales game and get past many of […]

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Oct 01, 2016

Best Sales Books: 18 Books That’ll Inspire You and Sharpen Your Sales Skills

By AxiomPrint

Whether you’re new to sales and looking for training guide, or a seasoned veteran who wants an enticing read, we found the 18 best sales books that cover a wide range of topics. Hone in on your cold calling or presentation skills, read the biographies of sales masters or just enjoy some motivational stories. These […]

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Sep 29, 2016

25 Salon Marketing Ideas The Pros Use

By AxiomPrint

Looking to generate more business for your salon? You are in the right place. We polled top salon owners and marketing experts and asked the for their #1 salon marketing idea. Below we give you their responses, separated into four categories: 1. Embrace Technology to Boost Sales 2. Referrals & Building a Client Base 3. Social […]

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Sep 27, 2016

Promotional Products Work! Fact Sheet

By AxiomPrint

Recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. A promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone. Tradeshows: 71.6% of attendees who received a promotional product remembered the name […]

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Sep 26, 2016

Correct file formats: RGB and CMYK

By AxiomPrint

If you’re starting out as a designer, one of the most confusing aspects of computer-based graphic design is the difference between RGB and CMYK color modes, as well as the difference between various file formats. Although this subject is brought up countless of times in the design blogosphere, We believe it was never explained in […]

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Sep 23, 2016

Prepress Checklist: How to prepare your design for print

By AxiomPrint

The best way to create the perfect Brochure, Poster or Business Card is for a designer and their client to work together. Both parties should be involved in each step of the project, from idea generation to printing. Often times, unfortunately, one or both of them assume that prepress and printing should be handled exclusively by […]

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Sep 22, 2016

Promotional Products As a Marketing Medium: Frequently Asked Questions

By AxiomPrint

Q: What Are Promotional Products?   A: Promotional products—usually imprinted with a company’s name, logo or message—include useful or decorative articles of merchandise that are used in marketing and communication programs. Imprinted products that are distributed free are called promotional products. Imprinted items given as an incentive for a specific action are known as premiums. […]

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Sep 20, 2016

10 Ways to Improve Typography In Your Designs

By AxiomPrint

Typography is more than just picking a font and a point size from some drop-down menus on your computer. It’s an art and a skill whose history goes back centuries, to the wooden and metal type used with printing presses. And while we can learn from typography’s long legacy, most of us could also use […]

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Sep 15, 2016

5 REASONS TO PRINT FLYERS FOR YOUR BUSINESS

By AxiomPrint

Flyer Printing has always been one of the foundations in building and popularizing businesses. However, it has always been embattled, considering that it’s facing stiff competition from different forms of media, from traditional media like newspapers and TV to digital like the Internet.

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Sep 14, 2016

10 Reasons Why Promotional Products Work! Facts and Statistics

By AxiomPrint

Promotional Consultants: The Rock Stars Of The Marketing World   Need 1,000 screen-printed t-shirts for a concert? Done! How about 500 whistles to hand out at a marathon? No Problem! Promotional consultants develop solutions for marketing challenges. From increasing brand awareness to increasing tradeshow traffic, promotional consultants are experts in the field of promotional products […]

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Sep 13, 2016

Wide Format Printing Technology and Trends for 2016

By AxiomPrint

Over the past few years, consumers have been treated to a fast paced innovation in the world of digital printing. This has seen an introduction of some of the best technologies aimed at meeting varying consumer needs this helping in business growth and satisfaction. Wide format printing has for example registered tremendous transformation with much […]

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Sep 08, 2016

Small Business Expo 2016 – Los Angeles

By AxiomPrint

Small Business Expo is THE largest & most anticipated business-to-business networking event, trade show & conference for business owners, entrepreneurs & decision-makers.  If you are serious about your business, this Expo is a “MUST ATTEND EVENT.”       Small Business Expo is the most anticipated networking event of the year for business professionals to learn about […]

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Sep 07, 2016

Finding Your Voice: Building Your Personal Brand in Words

By AxiomPrint

One of the first things I tell my design students when they’re trying to write any bit of copy, a bio, an elevator pitch, or a project description, is to start by writing exactly what you to want say. Nothing profound—you’re not competing with David Foster Wallace’s oeuvre or even with Gary Shteyngart’s tweets for […]

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Sep 07, 2016

The History Of The CMYK Colour Model

By AxiomPrint

In 1906, the Eagle Printing Ink Company incorporated the four-colour wet process inks for the first time. These four colours were cyan, magenta, yellow, and black (also known as key), hence the name CMYK. It was discovered that these four colours can be combined to produce an almost unlimited number of richer, darker tones.   […]

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Sep 05, 2016

The 10 Biggest Small Business Startup Mistakes & How You Can Avoid Them

By AxiomPrint

Mistakes made can be our greatest teacher, so the best startup advice comes from the first-hand knowledge of what not to do. We spoke to some business owners who shared their hard-earned experience and the insight they gained from their own lapses in judgment. If you’re looking to get your business off the ground, consider […]

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Sep 02, 2016

4 Unique Ideas for Large Format Printing

By AxiomPrint

So you are a business owner and you are looking to advertise your business and get your name out there. The majority of small businesses — 76% — say their ideal marketing strategy includes both printing and digital communication. Printing is an especially great way to get your name across to the consumers in your […]

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Sep 01, 2016

3 Ways to Stand Out at Your Next Trade Show

By AxiomPrint

Make your next trade show a success with these three simple tips.   Trade shows are an incredibly important part of many B2B marketing strategies. In a relatively short amount of time, they allow you to meet highly targeted leads face-to-face and give your pitch. However, if you’re exhibiting, it can be easy for your […]

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Sep 01, 2016

The Best Fonts to Use on Your Resume

By AxiomPrint

Of all the design choices you make when creating a résumé, one of the most important is the font. The typeface you use to list your experience and skills sends a strong message about your personality, style and professionalism, and the right (or wrong) font can really impact a hiring manager’s first impression of you. […]

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Aug 30, 2016

The Importance of Typography: Fonts Speak Louder Than Words

By AxiomPrint

In today’s digital landscape—more than ever—people are aware of typography, design and how the world looks around them. Gary Hustwit records this in Helvetica, a documentary about how fonts affect our everyday lives. Most notably, Helvetica ushers in the larger conversation about global visual culture, detailing how and why people are progressively more mindful about the visual […]

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Aug 29, 2016

Business Card

By AxiomPrint

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Aug 28, 2016

Guide to Building a Top UI Design Portfolio

By AxiomPrint

Before We Begin Professionals who work in the creative industry need portfolios to showcase their skills to attract clients and peers. Once upon a time this was solved by creating stunning printed pieces. However, no matter how you look at it, times have changed and designers are no longer just designers. We’ve got different specialties […]

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Aug 24, 2016

Pentagram brings Mastercard into the digital age with pared-back logo redesign

By AxiomPrint

Design agency Pentagram has created a new logo and visual identity for Mastercard, the credit card company’s first branding redesign in 20 years. The new design retains the two overlapping red and yellow circles, but swaps the stripes in the central portion for a block orange colour. The bold white text that spelled the US […]

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Aug 23, 2016

Rio 2016 motif is “first 3D logo in the history of the Olympics” says designer

By AxiomPrint

Producing an Olympics logo is the world’s hardest graphic design challenge says Fred Gelli, who created the identity for this year’s summer games in Rio de Janeiro. The Brazilian graphic designer developed a three-dimensional logo for Rio 2016, which depicts three colourful figures holding hands and linking feet. “It’s the first 3D logo in the history of the Olympics,” said […]

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Aug 19, 2016

How to Use the Psychology of Colors When Marketing

By AxiomPrint

Like death and taxes, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? Colors often have different meanings in various cultures. And even in Western societies, the meanings of various colors have changed […]

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Aug 04, 2016

Posters: A Brief History

By AxiomPrint

Posters (or their equivalents) have been around for a long time. Before the invention of the printing press, news of events and proclamations was spread by heralds and town criers, whose loud voices – perhaps accompanied by trumpets and drums – rang out across town squares to an often illiterate populace. With the invention of […]

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Aug 03, 2016

5 outer envelope copy techniques

By AxiomPrint

In the past three issues of Direct Response there is  revealed secrets your advertising agency doesn’t want you to know. Among them:   6 reasons why direct response marketing will give you a significantly better return on your investment than image-based advertising 38 surefire direct marketing copy strategies and techniques 18 secrets to grabbing your […]

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Aug 02, 2016

Print+Promo’s Case Study Spotlight: Radius Marketing Solutions

By AxiomPrint

There’s an underlying theme that runs through the stories we write every month for Print+Promo: effective problem-solving. Think you can offer an attractive price and call it a day? Think again. Today’s corporate culture demands a deep understanding of client goals. This means conducting research, asking the right questions and anticipating roadblocks. Print and promotional […]

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Jul 27, 2016

3 WAYS TO UNCOVER YOUR HIDDEN BLOCKS TO BUSINESS SUCCESS

By AxiomPrint

Let’s face it. Life doesn’t always go the way we planned. And that is also true in our business lives – perhaps even more so. We all have the times when we feel like we’re going nowhere. Whether you own a business or are looking to advance in your career, sometimes we get frustrated because […]

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Jul 26, 2016

Communication Arts 2017 Typography Competition

By AxiomPrint

Communication Arts magazine, a professional journal for those involved in visual communications, announces its 7th annual Typography Competition Call for Entries. This juried competition celebrates the best use of typography as the primary visual element in design and advertising, plus new typeface designs, calligraphy and handlettering. Chosen by a jury of leading design professionals, the […]

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Jul 20, 2016

Why typography still matters in a digital age: Larry Wilson

By AxiomPrint

We gaze in wonder at the ancient curlicues on the monks’ illuminated manuscripts at the Getty and the Huntington — and try to read the words underneath all that embellishment. Of the hundreds of typefaces that make up our wide world of print today, we may even know the names of a few, and wonder, […]

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Jul 19, 2016

30 Quotes That Will Motivate You To Succeed

By AxiomPrint

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding. So read on and let their words inspire you! “Outstanding leaders go out of their way to boost the […]

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Jul 17, 2016

The 9 Most Common Myths About Promotional Products

By AxiomPrint

There are always interesting myths going around about promotional products. Instead of putting stock into these myths, at South Paw Canada, we want to go over a few of the most common ones we hear and why they aren’t true:     Myth #1: You can’t measure the ROI of your promotional products—Contrary to popular […]

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Jul 14, 2016

5 Benefits of Promotional Products for Small Businesses

By AxiomPrint

Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. How did your last marketing tactic stack up against those numbers?   5 Benefits of Using Promotional Products:   Increased brand recognition. A goal […]

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Jul 13, 2016

25 Insane (But True) Facts About Promotional Products

By AxiomPrint

If you’re in the business of promotional products, you know the impact they can have on an organization’s marketing efforts. But do you know these 25 insane fun facts about promotional products?

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Jul 11, 2016

Wordmarks, Logos, and the Importance of White Space

By AxiomPrint

Getting the balance just right Mark Jamra is someone who understands the importance of letters. He is not only a typeface designer with impressive language support experience (see his typeface Phoreus created for the Native American Cherokee language), he is also a graphic designer and educator with an understanding of what makes letterforms work together […]

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Jul 10, 2016

4 Notepad Printing Design Tips to Promote Your Business

By AxiomPrint

Axiom Designs and Printing, offer custom notepad printing services, which can include your text, business logo or other graphic. Our note pads are also available in full-color printing and are backed with hard cardboard backing.

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Jul 08, 2016

Things to Know When Picking the Right Commercial Printing Company

By AxiomPrint

When choosing a Commercial Printer, there are factors you need to take into consideration. It’s not always apples to apples, but there are key things that should factor into your decision.   History in the Business When you start to do your research, find out how long the printer been in the business. Do they […]

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Jul 07, 2016

top typography resources for inspiration

By AxiomPrint

  Want to learn or hone your skills in the art of typography? Then check out these top online typography resources, where you’ll find tons of advice and inspiration. If you are looking for help with fonts or type, these typography resources are for you. The web is a wonderful thing, brimming with resources and […]

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Jul 05, 2016

Tips & Tricks for a Successful Online Portfolio

By AxiomPrint

At Toptal we screen a lot of designers, so over time we have learned what goes into making a captivating and coherent portfolio. Each designer’s portfolio is like an introduction to an individual designer’s skill set and strengths and represents them to future employers, clients and other designers. It shows both past work, but also […]

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Jul 04, 2016

Choose the Best Paper for a Business Card

By AxiomPrint

Choosing the right paper for a Business Card can be a challenging task, especially if you’ve only printed just a few sheets on your home printer. Most people either go to their local supplier and end up choosing at random, hoping everything will turn out OK, or they let others make the decision for them, […]

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Jul 01, 2016

How to Determine the Perfect Marketing Budget for Your Company

By AxiomPrint

So you have the best idea on the planet but no clue how you’re going to get it in front of an audience. That’s where marketing comes in. While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company […]

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Jun 30, 2016

10 Business Letterhead Design Tips (With Killer Brand Identity Examples)

By AxiomPrint

Emails may be the standard means of written communication these days, but there are still occasions when only a printed letter will do. They feel particularly relevant now—in our digital-saturated age a delivered letter speaks volumes about the extra effort you’re willing to put in to impress new clients.   Letterheads come in a range […]

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Jun 29, 2016

5 Books for Typography & Lettering Lovers

By AxiomPrint

With the results of Print’s Regional Design Annual and Typography & Lettering Awards on mind, we’ve been hooked on all things lettered—hand lettering, typographic history, shadow type and more. We delved into MyDesignShop on the hunt for some publications and came up with 5 excellent resources for any designer or type aficionado. Check out these gorgeous gems: 5 Books […]

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Jun 29, 2016

Tips and Techniques for Adjusting Type in InDesign

By AxiomPrint

Tactfully kerning letters to the appropriate places and ensuring that the lines of text are at the perfect leading size for easy legibility are tasks that we typography nerds revel in and get lost in. We obsess over the microscopic details of alignment and placement. Fortunately for us, InDesign has useful features to make the […]

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Jun 24, 2016

CMYK Vs. PMS . What’s the difference?

By AxiomPrint

When it comes to printing there are several things you need to consider. One of which is the process of printing. Your printer may ask you how many colors? Or, CMYK (4-Color Process) or PMS. If you aren’t familiar these questions will leave you slumped in your chair spinning. The difference between CMYK and PMS […]

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Jun 23, 2016

Axiom Designs is always there, when you have such problem as Business Card Printing Near Me

By AxiomPrint

Axiom Designs and Printing can provide you with professional quality Business Card Printing stationery for your office. If your department or program is in need of new stationery, our experienced project coordinators will assist you to ensure that the ordering process goes as smoothly as it should.

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Jun 23, 2016

Review of graphic design market

By AxiomPrint

Where to go if you need graphic design: logo, identity, website for the company? You can use one of the 5 ways to create high-quality brand of your company, that customers will remember: Marketing Agency Design Studio Freelancers Crowdsourcing platform DIY-sites Marketing agencies: will develop marketing plan for you and will do everything from A […]

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Jun 22, 2016

Los Angeles unveils 2024 Olympics logo, slogan

By AxiomPrint

Los Angeles has unveiled its logo for the city’s bid to win the 2024 Olympics, displaying it on a digital screen on the 30th floor of a downtown skyscraper shortly after sunset on Tuesday. The logo is a figure of a soaring angel with outstretched arms and legs illuminated by the rays of the sun, […]

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Jun 21, 2016

UX Testing For The Masses: Keep It Simple And Cost Effective

By AxiomPrint

User experience design (UXD or UED) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. This nicely encapsulates what the design part is all about, but what about the other equally important facet of UX, the testing process? The former […]

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Jun 17, 2016

6 Tips for Designing & Printing Rack Cards

By AxiomPrint

Rack cards are helpful in making a positive and long-lasting first impression and a great way to introduce your company and your services to the public. Because of these statistics, designing and printing rack cards is a new service offered by Axiom Designs.

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Jun 16, 2016

4 Steps for Creating Your Wedding Invitation Stationery Suite

By AxiomPrint

It may only be words on paper, but your wedding invitation is what sets the tone for your celebration. To get you started on putting together your stationery suite, we broke down the basics, from figuring out what you can spend to placing your order.   SET YOUR BUDGET This initial step simply can’t be […]

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Jun 14, 2016

FREE FRESH FONTS 2016

By AxiomPrint

This list represents the best free Fresh fonts we’ve found in a variety of styles. However, for specialist fonts that won’t cost you a penny. This font collection of web fonts, cursive fonts, tattoo fonts, graffiti fonts, handwriting fonts and retro fonts. And don’t forget to let us know which types of fonts you’d like […]

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Jun 13, 2016

Digital Printers & Energy Efficiency

By AxiomPrint

The Bavarian Ministry of Economic Affairs in Germany is funding a new Fogra project to look at the energy efficiency of small and large format digital printers.   This project is evaluating different digital printers (excluding textile machines) in order to quantify how much energy they use. Fogra has based its method on existing approaches […]

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Jun 10, 2016

Sharpen Your Skills: The Value of Multidisciplinary Design

By AxiomPrint

Design is everywhere; It is all around us. Every time we look around, everything we see has been designed at some point. We design our environments, our food, our virtual spaces and even our bodies. Design is a critical form of human interaction. The word design comes from the 16th-century Latin verb designare. Although, it […]

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Jun 08, 2016

5 Factors that Will Affect the Price of Your Custom Printed Flags

By AxiomPrint

As such, Custom Made Flags have a number of uses and can be used for personal reasons or for business uses to draw attention to one of your products or services.

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Jun 07, 2016

How a Sticker Can Create Viral Interest in Your Company

By AxiomPrint

  How Stickers Made Reddit Go Viral   When talking about his viral marketing tactics, reddit cofounder, Alexis Ohanian said stickers were the soundest investment he ever made.     “I used to travel around the country a lot and everywhere I went I took stickers with me. I put them on signs, poles, and even other […]

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Jun 03, 2016

Where do the World Economic Forum and the graphics industry meet?

By AxiomPrint

We’re all familiar with the annual shindig the World Economic Forum hosts at Davos in Switzerland. But do we know what it means for the printing industry?   Politicians and business leaders gather every year at Devos to discuss our collective economic future at the World Economic Forum’s conference.   The theme of the meeting […]

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Jun 02, 2016

Design Principles: Introduction To Hierarchy

By AxiomPrint

The need for technical skill in graphic design continues to grow as technologies and interfaces change. Yet, how have fundamental understandings of visual hierarchy, perception and composition changed along with new interfaces? The modern concept of human visual perception is rooted in psychological study. Thus, the way that we see and perceive graphic information will […]

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May 31, 2016

Inkjet Hologram Printing Now Possible

By AxiomPrint

Vivid holographic images and text can now be produced by means of an ordinary inkjet printer. This new method, developed by a team of scientists from ITMO University, is expected to significantly reduce the cost and time needed to create the so-called rainbow holograms, commonly used for security purposes – to protect valuable items, such […]

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May 26, 2016

You will always meet your deadlines with Axiom Designs, as you have opportunity of 24 Hour Printing in Los Angeles.

By AxiomPrint

Axiom Designs are a 24 hour printing service and happy to print overnight to get your rush jobs done for you

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May 21, 2016

6 ways how to make flyers more effective

By AxiomPrint

Flyer Printing – one of the cheapest ways to increase your market reach. Flyer is a small multi-colored piece of paper material, which may contain a huge range of information, including your suggestions, a list of names of your products and contact information.     Small businesses that are engaged in the delivery of their […]

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May 20, 2016

Business Cards. The Secrets and Tricks

By AxiomPrint

Many people believe that for a good Business Card the original (creative) ideas and rare font is enough… This is one of the most common misconceptions. In the manufacture of a good business card there are involved two specialists – a designer and technologist. Knowledge of technology, proper prepress, using classical and new methods of […]

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May 18, 2016

What is the most effective advertising

By AxiomPrint

Outdoor advertising in the streets   Signboards Banners in places with high traffic Billboards on roads “Streamers” Standers Signs on buildings Fences Office signs, stands Construction on the roofs, “visor” and sheds Exhibition facilities Storefronts LED screens Advertising on cars, elevators   Pluses:   + Large Audience + Prestige, recognition + Frequency – “flickering” + […]

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May 17, 2016

Print Advertising. Direct Mail

By AxiomPrint

Direct Mail Direct Mail – the most efficient communication channel with a particular user. Professionally written sales letter, according to the American advertising agency professionals “Cunningham End Walsh”, is the most important element of direct marketing. A good sales letter is often more effective than the most impressive Brochures and many other types of advertising. […]

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May 11, 2016

Why Calendar Printing in Los Angeles is a good investment of money

By AxiomPrint

Benefits of calendar with company logo can’t be questioned. Ordering Calendar Printing in Los Angeles with corporate logo, you get advertising that will effectively work on your image for a full year. This calendar can function as a business card and advertisement, to become an instrument for creating a positive image of the company. However, […]

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May 10, 2016

How to effectively combine online and offline advertising (part 2)

By AxiomPrint

And what is the brand in the mind of the consumer and how it is remembered? You are “in front” of potential customers every day, for example, by advertising on the bus. In addition, in the Internet there is already a competition with the prize / discount for the best selfie photo on a background […]

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May 10, 2016

How to effectively combine online and offline advertising (part 1)

By AxiomPrint

  Each advertising promotion of your company, irrespective of the type and timing of advertising, eventually aims to gain customer loyalty and increase the number of customers, converting them into permanent and profitable buyers. For this purpose, should be used radio, television, advertising on public transport, advertising on the Internet, social networks, etc. Applying these […]

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May 06, 2016

Printing vs online Marketing

By AxiomPrint

Despite the development of digital and online technologies, print media is still popular. Which methods of direct marketing will be most effective- it’s a controversial issue date. New research says that judges still can’t answer this question. . . but print remains as surprisingly strong side.\ Despite the problems and the introduction of new technologies, […]

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May 05, 2016

5 tips on how to give effective advertising

By AxiomPrint

Overview for the advertiser: “5 tips on how to give an effective advertising or topical options for effective advertising.” Provide effective advertising is simple! Make a simple and clear message: In order to give effective advertising for starting write concise and clear blurb; Avoid mistakes, especially spelling and numbers; Put the essence in the beginning […]

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May 04, 2016

Advertising media for small businesses, and not only

By AxiomPrint

Five effective ways to advertise your business using offline advertising media. Inexpensive internet advertising every day becomes more and more popular form of promotion for small business owners, but for those who want to strengthen their campaign are also available effective offline advertising media. Many of offline advertising media are relatively expensive, but we offer […]

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May 03, 2016

10 logo design trends in 2015

By AxiomPrint

Since the appearance of the first font with the advent of digital technologies and to this day logo designers are constantly looking for new forms, ideas and ways of their implementation. What are the trends in logo design, we see in 2015? Here are 10 forecasts based on recent trends. 1.A new look for the […]

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Apr 14, 2016

PSYCHOLOGY IN THE DESIGN (PART 3)

By AxiomPrint

Data Visualization Since today our world is made up of digital data streams of electronic information and intelligent devices, important question is – how can we assimilate all of this information and how to use its entire volume, which also accumulates and increases with each passing day? Answer: Data Visualization. Tables are effective in the […]

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Apr 13, 2016

PSYCHOLOGY IN THE DESIGN (PART 2)

By AxiomPrint

Other studies have shown that the removal of a dollar sign in the overall price decreases emotional stress to pay and vivid psychology in the design

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Apr 12, 2016

Free and cheap advertising. 15 ideas for offline and online marketing!

By AxiomPrint

Today we offer you 15 great ideas: "Free and cheap advertising for offline and online marketing." Use these ideas in your favor.

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Apr 11, 2016

Psychology in the design (Part 1)

By AxiomPrint

An interesting question is how to combine the designer's work with behavioral science people are motivated to action. Answer: Psychology in the design.

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Mar 31, 2016

Advertising on the windows of residential buildings

By AxiomPrint

Moreover, even when the banner is replaced with another, but in the same place, as are used to see in the place already boring advertising.

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Mar 29, 2016

What is Offset Printing and how it works

By AxiomPrint

the very process of offset printing is fast enough, so benefits of large print runs of offset are undeniable.

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Mar 25, 2016

Scented Billboards

By AxiomPrint

Americans used scented billboards advertising for The Bloom grocery stores. The billboard shows a grilled steak on a fork

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Mar 23, 2016

Facts and Statistics About Outdoor Advertising

By AxiomPrint

Outdoor advertising 80% cheaper than the television advertising, and 50% cheaper than advertising on radio. Place an order today

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Mar 22, 2016

10 mistakes when creating outdoor advertising

By AxiomPrint

Therefore, in any case of outdoor advertising it has to be readable and comprehensible for any person, regardless of age, and opinions.

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Mar 21, 2016

Offset Printing VS Digital

By AxiomPrint

Offset printing is ideal for large editions and not profitable for short runs , because for ten copies you will have to pay all the same processing steps.

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Mar 18, 2016

Design rules of your business cards

By AxiomPrint

Classic Business Cards font are not strictly regulated by business etiquette rules and depends on national circumstances.

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Mar 17, 2016

Types of Large Format Printing

By AxiomPrint

Large format printing on banner grid- This idea came from building industry. Banner grid - easy durable vinyl fabric, which can close the whole building

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Mar 16, 2016

Types of the outdoor advertising

By AxiomPrint

From diversity of the outdoor advertising which has grasped not only streets of megacities, but even the highways leading to them,

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Mar 15, 2016

Logo, Brand Mark or something else?

By AxiomPrint

The Brand mark that consumers strongly associated with the company , can be successfully applied when "non-intrusive" mark required.

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Mar 14, 2016

Rebranding, Restyling or Redesign?

By AxiomPrint

Rebranding requires considerable investment and effort both during the audit and at the stage of the meeting, and follow-up evaluation.

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Sep 15, 2015

Guide to Effective Marketing- 5 Tips to Make Your Brochures Stand Out

By AxiomPrint

Learn Marketing 5 Tips to Make Your Brochures Stand Out Do you need an inexpensive but efficient way to advertise your business, the answer is brochure printing and following tips will help you assure you do it right. Do you know what the best thing about flyers is? You don’t have to spend a lot […]

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Jul 08, 2015

Attractive Labels to Move Your Business to Next Level

By AxiomPrint

Attractive Labels play a very important function in giving a unique recognition to the product and to separate different brands from each other.

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Dec 16, 2014

The Best Deals on all Calendar Printing

By AxiomPrint

Los Angeles calendar printing is important because you have enough space to write down all of your information in one place where people can notice

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Feb 16, 2013

Benefits of Using Phone Mobile Apps

By AxiomPrint

The start up businesses which cannot invest much on advertising, find phone mobile apps which can be downloaded easily as a boon to make their market grow.

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Jan 27, 2013

Affordable Marketing Deals For Your Business

By AxiomPrint

One of the Los Angeles Online Marketing Deals is SMS marketing. Companies of all sizes are adopting it for promoting their business.

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Jan 18, 2013

Avail The Awesome Services Of Advertising Company In Los Angeles

By AxiomPrint

Advertising companies play a major role in promoting any business. Selecting the best Advertising company Los Angeles agency facilitates you to get the best advertisements so that one can get right kind of exposure for products and services. However, this is expensive depending upon the nature of services which is necessary. Exploring the best deals […]

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Jan 16, 2013

Some Effective and Latest Online Marketing Techniques

By AxiomPrint

it takes some more efforts to spice it further. Given here are some useful tips about Los Angeles Online Marketing Techniques

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Jan 16, 2013

Get Free Business Card Design From Reputed Companies

By AxiomPrint

The Free business card design Los Angeles is available online too. It is simple and therefore easy to create for quality products.

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Jan 09, 2013

Seek Help of Internet to Hire Cheap Business Card Printing Service

By AxiomPrint

When you plan to start a business, the first thing that you need to ensure is that the promotion and marketing campaign that you are using should be effective enough to stay ahead of the competition. Business card printing is a great way to promote any business whether big or small. It is a cost […]

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Jan 09, 2013

Enjoy The Awesome Services Of Catalog Printing

By AxiomPrint

Professionals working in Los Angeles Catalog Printing are passionate in performing their work. They are highly knowledgeable

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Jan 09, 2013

Bookmark Printing: A Sure Shot Way to Build Brand Image

By AxiomPrint

Bookmark printing is a sure-shot way to promote business and to build a brand image. In the era of cut-throat competition, more and more companies are hiring bookmark printing services so as to get noticed by a large number of the prospective clients. There are a few companies that do not want to invest in […]

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Jun 08, 2012

New Offers From Paramount Printing

By AxiomPrint

Axiom designs values its customers and provides them with professional flyers, banners, post cards, business cards with Paramount printing. We are updated with the trends of all printing ideas and advertising industry. Our promotions are always rising and costs are shrinking. Our company is known to be good for pricing and can easily fit the […]

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Jun 08, 2012

Next Day Printing in Pasadena CA

By AxiomPrint

Axiom designs offers creative clients with all kinds of printing services on brochures, banners, flyers, door hangers, business cards, post cards and so much more! Pasadena printing has services of all kinds to fit your budget and needs. . There are other options to help and keep your projects high class. Printing Pasadena will not […]

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Jun 08, 2012

Next Day Printing Offered in Burbank

By AxiomPrint

Axiom designs wants to share its profound knowledge and experience of printing to ensure the most elegant and exquisite designs to customers and business owners for great prices. Burbank printing offers its professionals to provide large scale printing on a variety of substrates. Printing Burbank provides free shipping in the U.S and international. Burbank printing […]

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May 08, 2012

How to Save More in Postcard Printing

By AxiomPrint

Postcards is one of the best ways to stay in touch with your fiends even f you do not have any email facility. Postcard is one of the oldest ways to communicate with your friends or loved ones. Though technology had advanced and many modern ways of communication have come up but still the postcards […]

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Apr 30, 2012

Benefits of the Business Cards

By AxiomPrint

To make your business success it is very important to be at the correct place that too at correct time. Sometimes malls and streets can do wonders to make a business successful. Today there are various options available through which one can make their business successful. To attract potential customers some business owners opt for […]

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Apr 22, 2012

Banner Stands a Key Success to Product Promotion

By AxiomPrint

In order to make your advertising process successful you need to provide all the details about your services and products in attractive way so that it can attract the eyes of potential customers. No matter where you want to promote your products and services whether at your own showroom, trade shows, press conferences, road shows, […]

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Mar 02, 2012

5 “Don’ts” in Business cards

By AxiomPrint

Business card has a huge impact on your business performance, and you have to pay special attention the way you use your cards. Here are some tips that you should NOT do when you are using them. It’s very important to have a business card for your business, but if you don’t follow those step, […]

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Feb 20, 2012

10 Ways to Distribute Your Brochures

By AxiomPrint

The effective and powerful marketing and advertising tool for a business is business brochure. But it is equally important to distribute the business brochures properly or else it will be useless for you. So, scroll down to know some of the effective distribution process. First way to distribute is by mailing the business brochures directly. […]

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Oct 03, 2011

25+ Free Unique Business Card PSDs

By AxiomPrint

As designers, we sometimes deal with clients who may be on a budget but want a super cool business card, and want it quick. As designers, we might even be that client. A business card is often viewed as the first image a person has about your business and the work you do; once they […]

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Aug 22, 2011

Finding Local Cheap Brochure Printing Company

By AxiomPrint

For any kind of advertising, in order to get good results we need to consider 2 facts. First is that the advertising should be memorable, and second is that people should start talking about it after seeing it. If you can get at least one of those 2 working than you can consider that the […]

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Jul 25, 2011

Creating A Visible Business Cards

By AxiomPrint

It’s not a secret that the business cards are the first impression about your business then you hand it to your clients. Professionally designed cards can help you to promote your business very effectively. However, there are some important step that we have to follow in order to get that result. No business person can […]

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Jul 18, 2011

Sealing the deal on Envelope Advertisement

By AxiomPrint

The days of the plain white handwritten envelope are long gone, creative business strategist have created masterpieces of advertising art on the canvas known as the envelope; and customers have taken notice. Customized envelops adds that personal touch from you to the recipient and leaves a lasting impression. Adding your company’s logo, specialized coloring, writing […]

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Jul 10, 2011

7 Easy Tip To Create Outstanding Flyer

By AxiomPrint

Flyer printing is one of the most inexpensive and effective ways to attract new customers when you are targeting wider audience. But in order to see the results you have to create a professional design that will stand out in the crowd. Here are some simple techniques that will help you to grab the attention […]

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Jun 20, 2011

Calendars – Why we can’t go a day without them

By AxiomPrint

Most of the Western world follows what’s known as the Gregorian calendar named after Pope Gregory XIII in February 1582. Calendars are the primary source used to identify days, months, durations of time, religious, social, spiritual and civil holidays and specific events and celebratory occasions within a year’s (12 month) period. Before recorded time, man […]

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Jun 12, 2011

Common and Cost Effective way to Advertise

By AxiomPrint

Advertising has become more ingrained into our methods of communication over the past decade. As advertisers explore more innovative tactics to coerce long term residency on the consumer radar, the lines between advertiser and target has become blurred.  A growing number of so-called targets within the consumer market have now become advertisers themselves, using similar […]

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Jun 07, 2011

A Look at Brochure Printing Services

By AxiomPrint

Brochures are great promotional tool to target wide range of audience, but setting up a professional looking brochure is not a easy task.  There are many Los Angeles Brochure Printing  companies that can help you to create eye-catching and memorable brochures. There are number is ways to find them such as: phone book, the Internet, […]

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May 29, 2011

3 Tips To Make Your Banner Memorable

By AxiomPrint

You probably never have counted the number of banners you see in a day, but if you were asked to recall the last banner you seen would you get a picture in your mind? How about if you were to think about a banner that you’ve always seen say at a restaurant, a park, a […]

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May 22, 2011

3 Simple Steps for Effective Poster Design

By AxiomPrint

Posters are all around us and they can be a powerful method to advertise your business and put it in front of public. If it has been designed properly it can be very beneficial. Designing a poster is very challenging project, especially if you are not an expert it. There are several  steps that you […]

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Apr 24, 2011

Turning the Doorknob to Advertising

By AxiomPrint

Imagine this scenario; you’re coming home after a hard tiring day at work. All you can think about is taking a hot shower, grabbing something to eat and sitting down on your favorite part of the couch and relaxing. As you approach your front door, you see a stranger in a loud polyester suit standing […]

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Mar 23, 2011

Club Flyer Design Tips

By AxiomPrint

1) Graphic Design Artist- You need to have a good Graphic designer that has experience in making club flyers, they will be the person responsible for the coloring and texture of your flyer (make sure they have the gloss finish!). A good graphic designer in Los Angeles will already know the formula that you need […]

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Mar 19, 2011

How to get people to come to your club

By AxiomPrint

Before the disco era, party goers would wear suits and dresses to attend soirees in well-lit cabarets, lounges and ballrooms. Disco introduced dark rooms with colorful light shows, smoke, seductive outfits, the disco ball, a DJ and a free for all-anything goes-party atmosphere. Today’s nightspots have concentrated the elaborate blueprint of the disco scene to […]

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Mar 04, 2011

Next Day printing on Business cards

By AxiomPrint

Do you need business cards in a rush? You don’t need to stress out! We can help you. Our new next day rushed overnight business card printing service will get your cards ready within 24 hours. Submit your order by 4pm and your business cards will be completed next  day and ready for pickup. We […]

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Mar 02, 2011

Important steps for effective business cards

By AxiomPrint

Learn the do's and don'ts of designing business cards. Axiom Designs & Printing, shows you important steps for effective business cards.

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Feb 12, 2011

Important points for effective business card

By AxiomPrint

The tools you use to market your business is just as important as the business itself.  With any tool, improper use of it can have disastrous effects. Business cards are synonymous with any business person or business entity serious about attracting people to them in need of their products or services. When you had a […]

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Feb 06, 2011

Website as a marketing tool

By AxiomPrint

advertising campaign with a testimonial campaign. HCA's testimonial advertisements, with quotes from satisfied customers,

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Jan 10, 2011

Creating Holiday E-Cards

By AxiomPrint

Well it's that time of year where we gather with loved ones in the traditions of Creating Holiday E-Cards cheer and well-wishing.

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Dec 30, 2010

Campaign Maintenance Brochure Advertisement

By AxiomPrint

Campaign Maintenance The follow up to testing your market is also being mindful that sometimes good things come to an end.

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Dec 19, 2010

Launching Successful Brochure Advertisement for your Business

By AxiomPrint

Step 1- Think as the customer Remove yourself from being on the inside looking out and instead see yourself on the outside looking in. If you where your own potential customer, what would attract you to your company? What separates you from similar companies? It wouldn’t even hurt to do some conversational surveys with families […]

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Dec 11, 2010

5 Essential steps to Launch a Successful Brochure for your business Advertisement

By AxiomPrint

In this technological age of communication one form of information distribution has not only survived, but has reinvented itself into an invaluable business tool in today’s need-to-be-in-the-know generation; the written document, or what we call, brochures. At our brochure printing in Los Angeles we offer different types of paper and different folding option, so you […]

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Nov 27, 2010

2011 Calendar

By AxiomPrint

We would like to bring to your attention our new 2011 Calendar project, where you can advertise your business to thousands of clients,

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Nov 13, 2010

Offset Printing VS Digital Printing

By AxiomPrint

Our Offset printing in Los Angeles offer the highest printing quality available. Offset is your best option for standard orders with quantities from

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Oct 30, 2010

Our Youtube Channel :: Video Portfolio

By AxiomPrint

Axiom Designs, your Los Angeles printing Company, will be happy to assist you with all the needs of your business advertisement.

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Oct 16, 2010

Green Printing in Los Angeles with Axiom Designs

By AxiomPrint

In response to that issue Axiom Designs, Los Angeles Printing Company, now provides green printing in Los Angeles, in order to help save our Planet.

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Oct 02, 2010

Free Design Services by Axiom Designs

By AxiomPrint

In order to qualify for our Los Angeles Printing promotion contact one of your sales person for more details. This is a great way for you to save money

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Oct 01, 2010

Free Delivery in Glendale and nearby cities

By AxiomPrint

Axiom Designs provides for our customers free shipping of our printing services in Glendale and nearby areas including Burbank

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Sep 25, 2010

Art of Advertising – Propaganda

By AxiomPrint

advertising companies, who are trying to get attention of the public on their supposedly great products using advertising techniques and propaganda.

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Sep 19, 2010

Five Tip On Find The Right SEO/Internet Marketing Company

By AxiomPrint

What should you be looking for in order to find the right company that can help you in SEO/Internet Marketing advertisement of your company? Nowadays it’s a very risky process since there are lots of companies that offer such services, but not all of them can give you good results. Remember no one can guarantee […]

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