Outdoor advertising in the streets
- Signboards
- Banners in places with high traffic
- Billboards on roads
- “Streamers”
- Standers
- Signs on buildings
- Fences
- Office signs, stands
- Construction on the roofs, “visor” and sheds
- Exhibition facilities
- Storefronts
- LED screens
- Advertising on cars, elevators
Pluses:
+ Large Audience
+ Prestige, recognition
+ Frequency – “flickering”
+ Creative possibilities – 3D-rendering, light effects, etc.
+ Unobtrusive
+ With the right approach – low cost customer contact (perhaps inappropriately)
+ The best option to promote mass consumption products and special offers
Minuses:
– In most cases, the difficulty (+ time costs) in the initial stages
– Inaccurate targeting
– Competition
– As a consequence of the previous one – the complexity of the “stand out” among the crowd
– The complexity of the memory due to the short contact
Print advertising – for those who love the old-fashioned
- Newspapers magazines
- Brochures, flyers
- Business Cards
- Calendars
- Posters
- Reference books, catalogs
Pluses:
+ Subjective
+ Exposure time
+ Unobtrusive
+ Budget control and distribution (but not delivery)
Minuses:
– The question of immediate delivery
– The life cycle of promotional products
– Restrictions on the minimum volume
– Local frame
– Preparation costs
– Long launched
– The lack of dynamism
Television / Radio
Pluses:
+ Huge Audience
+ Brand promotion, recognition
+ Ability to stand out among competitors
Locality + – ability to communicate with the area, some of the events and current news
+ Many kinds of impact – including transmission of emotions
Minuses:
– The price of airtime
– Difficulty of preparation
– Dependence on advertising material quality
– Targeting
– Dependence on the nearest program
– inconstancy
– Persistence
– Biased attitude ( lack of attention)
Internet – Contextual Advertising
Pluses:
+ Quick Start
+ Total control costs
+ Performance Statistics
+ No need for materials
+ Setting targeting – the maximum targeted visitors
+ Minimum budget
+ No overpayment
Minuses:
– monotonous
– Restrictions on the external display
– The need for skills for self-realization
Internet – social networking
Pluses:
+ Introduction of unusual methods of promotion – surveys, hot discussions, stimulating comments, contests, etc.
+ Ability to be “closer to the people” and openly present your company “in the people”
+ Loyalty audience
+ Implementation of “viral marketing”
+ Complex influence on the image and recognition
+ Ability to study demographics of potential clients
Minuses:
– The level of competition
– Temporary Resources
– The need for constant upgrades and site monitoring
– “Modest” automated analytics tools
Internet – search engine optimization
Pluses:
+ The best price
+ Outlook: SEO – is a contribution to the future
+ Natural perception (= trust)
+ Addition to other types of promotion on the web
+ Monitoring the effectiveness and profit
+ Advanced techniques for analysts
+ Ability to predict the seasonality and the right adjustments
+ Save effect for some time even after the end of the budget
Minuses:
– Not a quick start
– Required the presence of the site
– The need for specific experience and knowledge (and this can be a “plus” – the difficulty for competitors)
– Influence of the search engine and the level of competition
Other
- receipt of payment
- souvenirs
- Office supplies
- Printing on clothes
- Wine / testing products
- Sponsorship of events / actions
- Polls
- Competitions
Conclusion
Despite the advantages of alternative methods, the Internet remains the leading destination for indisputable reasons:
- The cost of the transaction and the actual contact
- targeting Settings
- Selection of solvent audience
- More Stats
- Limitless media opportunities
- budget control