Most of the Western world follows what’s known as the Gregorian calendar named after Pope Gregory XIII in February 1582. Calendars are the primary source used to identify days, months, durations of time, religious, social, spiritual and civil holidays and specific events and celebratory occasions within a year’s (12 month) period. Before recorded time, man used astrological to mark various periods of times and events, these methods have not been totally abandoned with the introduction of our modern calendar but rather infused with it, sometimes to differentiate itself into separate components.
There are many different types of calendars were created from this merger in use today; some are based on the astrological cycles of the Earth and the Moon such as the solar calendar and the lunar calendars. The solar calendar follows the Earth’s complete cycle through the seasons during a twelve month rotation. The lunar calendar patterns itself after the cycles of the moon phase in a monthly duration, this account for it having fluctuating days during certain years, such as leap year, when a day is added.
The influence of astrology on the calendar can also be proven by the names of the days of the week. Sunday is named after the Sun, Monday is named after the Moon, Tuesday is named after Mars, Wednesday after Mercury, and Thursday after Jupiter and Friday after Venus. Many calendars even show when full, quarter and half Moons are expected and on what day. The marriage between astrology and man’s to record time is what gave birth to the calendar, one of man’s most important time tools.
Another important merger to note is the merger between calendars and advertising. In the golden age of advertising industrious companies such as Coco-Cola used paintings of tantalizing women in risqué poses to user in the age of the calendar girls, or pin-up girls between the 1920s and 1930s. Marketed to mostly male consumers, many aspiring and established bikini models and actresses took an interest in the calendar girl concept with aspirations of featuring on their own calendar. By today’s standards, the calendar girls of yesteryear are tamer in comparison to the provocative evolution of say a playboy calendar. In truth, the calendar itself is what’s being marketed, but the concept is still the same, advertising on calendars works.
Ever since this innovative advertising ploy was first introduced many companies began to follow suit, today its common place for businesses to use calendars to advertise like banks and auto dealers. Unlike other forms of advertisements that you may misplace or even discard, calendar printing will be hung on walls and refrigerators and most likely looked at every day, which is its major appeal for those that use it to advertise. It’s rare to find a home or office without a calendar, so if you’re advertising on them, it would be safe to assume that your company would be seen in someone’s home or office all year round. This makes advertising on calendars more attractive than any pin-up girl!
If you are interested in advertising our business with calendar printing in Los Angeles, then Axiom Designs is your number one choise. We will help you to choose the right theme for your calendar and print it for you in short period of time.
Source: Los Angeles Printing