The Custom Step and Repeat Banner Features That Make Them Top Advertising Medium
The custom step and repeat banners are very popular such that they feature in to movie premieres. Imagine of the stars, the red carpets, the camera, the lights and the backdrop in the background which bears the emblems and logos of particular companies or businesses. These banners are ideal for the very formal events and this is the reason why they feature in almost all red carpet events. They are available in various sizes but the most recommended option is the 8′ x 8′ custom step and repeat banner.
What is the step and repeat banner?
The step and repeat banner is sometimes referred to as press wall or step and repeat wall. It is a publicity backdrop which is mainly used for event photography. It is usually printed with repeating pattern, in a way that the emblems and brand logos are clearly visible in the photographs that are taken of individuals or groups standing or posing in front of them. As stated earlier, they are common fixture in most fashion and red carpet events and may be custom-printed for the galas or weddings and they give a celebrity feels and status to the photos.
What is the best material?
Various materials are used to make the step and repeat banners. These include canvas, poster paper, fabric, and vinyl. These materials are usually adhered on to foam core, plywood or some other hard substrate. Know that each of these material has its pros and cons. For instance, fabric does not produce glare and will thus not have hotspots in the photos taken. This is because fabric absorbs camera flash instead of reflecting it. The vinyl material tends to be of heavier duty and gives more vibrant, brighter images. Depending on the size of the step and repeat banner, the support structure tends to vary. In most cases, standard trade show frames for display are used, and these may be applied or hung on a wall.
Why these banners?
The main reason why you should go for step and repeat banner is their effectiveness in creating brand awareness. The vendors can charge sponsorship fee for the logo which is to be displayed, or for the featuring of company name in the background. The main idea is that these photos will be shared by the celebrities through various platforms thereby creating ripple effect in the impressions. The cost of these banners was high in the past but nowadays, thanks to the affordable calendar printing services, these banners are now used in demo days, trade shows, birthdays, grand openings, weddings and various other events.
Note that the huge size of the step and repeat banners makes their printing a specialized activity which cannot be done by all print shops. If you need step and repeat printing services, ensure that you work only with a professional and experienced company that has profile of printing such banners for other clients in your business.