The most, perhaps, interesting snag in printing is to achieve complete coincidence and repeatability of colors. Make it so that the corporate color, set in the brand-book looked everywhere the same – on the business cards, the folder, the corporate mug and embroidery on the pocket of the apron. It is very difficult to achieve […]
Read MoreBrand Book, in the modern sense, is a guide to the use of corporate identity. Now brands used in business, advertising and marketing, although the first attempt of branding used in animal husbandry. The hosts put on his animal skin brand, so as not to confuse the animals in the pasture. In most states of […]
Read MoreIcons are an integral part of our designs. They are visual cues to indicate various actions, and they can give a unique identity to a product. But all too often we choose to celebrate their importance by downloading the same icon sets and making every icon for every website look more or less the same. […]
Read MoreToday, greeting card is a nice trinket, which can be bought for ridiculous money, make a nice addition to the present. However, in the origins of its history, the card was an expensive product, made by hand by the order. Not everyone could afford such luxury. One of the first known picture Postcards and greeting […]
Read MoreOften the difference between getting the job or not has everything to do with how you present your work to potential clients. The portfolio has as much to do with how you present it, as it does the actual content of your work. Even great designers with strong backgrounds can miss out on opportunities because […]
Read MoreThe first stamping appeared in the middle of XV century and produced with a thin-sheet of gold on a book binding. The high cost of the process has led to the fact that in 1892 by Ernst Oeser (Oeser Company ceased its activities at the end of the XX century) patented the first prototype of […]
Read MoreIn the world of printing each year there are tens and hundreds of new design papers and other media. But there is a constant favorite, who retain their positions and are favorites of both designers and consumers for a long time. We’ll tell you about the best sellers in the world of design cardboard and […]
Read MorePocket Calendars came to us from pre-smartphone time. Indeed, once a calendar even have a separate pocket in the purse (the one in which your Visa or MasterCard now lies). It was a handy tool – remember, what are your plans, noting important dates. Later calendars began to be used for promotional purposes. Most probably, […]
Read MoreThe science that studies color, combination of colors, their contrasts and harmony, especially the perception of color by a person, language and culture of color, called coloristic. Also, psychology studies in detail the effect of color on mood and feelings. Selection of colors for the design of advertising is always a time-consuming process. It is necessary […]
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