This is the first of a series about 2017 design trends—color, typography, and web trends. Kale is Pantone’s number one color pick for 2017. Pantone has an impressive history of color influence and prediction. Last year’s color of the year was Rose Quartz and it was seen everywhere from interiors to fashion to web […]
Read MoreDirect marketing is all about connecting with customers in a real way. To accomplish this effectively, you often have to come up with some crazy unique and inventive ideas. The next time you’re in a meeting where people are ideating about direct marketing ideas, use these as inspiration to wow the group! All of the […]
Read MoreFor over 65 years, stickers have been helping politicians get elected, building companies, establishing brands, advertising, starting conversations and increasing exposure. Yet despite being long-lasting and having a low cost per impression, not enough attention has been paid by marketers and businesses to the power of this sticky marketing tool. Here are nine reasons astute businesses shouldn’t […]
Read MoreA logo is an important asset to any company. It is a symbol that stands to make an organization or individual instantly recognizable, and represents everything a company stands for packaged in a simple visual. The process of designing a logo involves time and research to ensure uniqueness and trademark eligibility. Let’s take a closer […]
Read MoreTABLE TENTS ARE A STAPLE OF THE RESTAURANT INDUSTRY. From diners to bars, table tents have been enticing diners to order dessert and buy special drinks for decades. And for good reason! Before digital technology became commonplace in restaurants, table tent signs were a cost-effective way to get marketing messages right in front of the […]
Read MoreOne of the most powerful tools in your marketing arsenal is brand recognition. No matter what your company has to offer customers, it’s important to understand that people are most likely to buy new products from brands they easily recognize. To help, we’ve compiled some of the best tips for building a better brand! Here […]
Read MoreWhile a lot of advertising these days is done in a high-tech way, you still can’t beat the old-fashioned billboard market. The first thought that many looking to start a new advertising campaign will think is, “aren’t billboards out of style and old school?” While billboards are indeed old-school, there is a great amount of […]
Read MoreImprove your skills and workflow by exploring these five oft-overlooked aspects of Illustrator and typography; the differences between optical and metric kerning, how to use the Glyphs panel, the use of Roman hanging punctuation, the correct use of dashes and how to edit the preferences to display large font previews… all tips worth knowing about. […]
Read MoreWhat is a setup fee? A setup is the cost associated with the creation of a die, plate, screen, or other fixture that is used in our machines to print your logo on your desired item. Since each item has a unique imprint area, and imprint methods vary from item to item, it’s necessary to […]
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