So you are a business owner and you are looking to advertise your business and get your name out there. The majority of small businesses — 76% — say their ideal marketing strategy includes both printing and digital communication. Printing is an especially great way to get your name across to the consumers in your […]
Read MoreMake your next trade show a success with these three simple tips. Trade shows are an incredibly important part of many B2B marketing strategies. In a relatively short amount of time, they allow you to meet highly targeted leads face-to-face and give your pitch. However, if you’re exhibiting, it can be easy for your […]
Read MoreOf all the design choices you make when creating a résumé, one of the most important is the font. The typeface you use to list your experience and skills sends a strong message about your personality, style and professionalism, and the right (or wrong) font can really impact a hiring manager’s first impression of you. […]
Read MoreIn today’s digital landscape—more than ever—people are aware of typography, design and how the world looks around them. Gary Hustwit records this in Helvetica, a documentary about how fonts affect our everyday lives. Most notably, Helvetica ushers in the larger conversation about global visual culture, detailing how and why people are progressively more mindful about the visual […]
Read MoreBefore We Begin Professionals who work in the creative industry need portfolios to showcase their skills to attract clients and peers. Once upon a time this was solved by creating stunning printed pieces. However, no matter how you look at it, times have changed and designers are no longer just designers. We’ve got different specialties […]
Read MoreDesign agency Pentagram has created a new logo and visual identity for Mastercard, the credit card company’s first branding redesign in 20 years. The new design retains the two overlapping red and yellow circles, but swaps the stripes in the central portion for a block orange colour. The bold white text that spelled the US […]
Read MoreProducing an Olympics logo is the world’s hardest graphic design challenge says Fred Gelli, who created the identity for this year’s summer games in Rio de Janeiro. The Brazilian graphic designer developed a three-dimensional logo for Rio 2016, which depicts three colourful figures holding hands and linking feet. “It’s the first 3D logo in the history of the Olympics,” said […]
Read MoreLike death and taxes, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? Colors often have different meanings in various cultures. And even in Western societies, the meanings of various colors have changed […]
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