As an emerging designer, establishing your brand in print and online is a huge step in marketing your business — but don’t stop there! There are plenty of other details that can help make a lasting impression on customers and potential retailers. Hang tags are one of those details, and getting them right can be […]
Read MoreYou don’t have to be a large beverage manufacturer or vitamin magnate to have sharp, custom bottle labels. By using professionally printed, well-designed roll labels, you can have an attractive finished product that fits in on any shelf. While these can be used to instantly customize anything from water bottles at a special event to […]
Read MoreOpportunity knocks at the oddest of places: you could be at a big conference for design professionals where potential clients are everywhere, or at a coffee shop talking to a local business owner in need of creative services, or even at at a music festival that’s perfect for spreading the word, guerrilla-style, about your skills. […]
Read MoreBy nature, human beings are sensitive to their environment. It influences our behavior and motivates us to act. A thoughtfully-planned interior environment – such as in an office or any commercial establishment – can deliver positive employee and customer/client experiences. Understandably, a number of variables go into creating a specific look and feel in your […]
Read MoreEven though a big portion of your efforts to build brand awareness happens online, you should not neglect what’s known as “leave-behind” pieces for your small business. A leave-behind piece is printed material that can be left with a new contact or potential customer. There are many types of leave-behind pieces that you can use […]
Read MoreBrochures are one of the most simple but effective ways to market your business. By presenting your target customer with a lightweight, eye-catching collection of key information regarding your product, you give them a tactile point of reference for what you sell. Even in the days of sophisticated online marketing techniques, the physicality and straightforwardness […]
Read MoreAdvertising is one of the most important aspects of a business if you want your company to be successful. Even in this digital world we live in now, print advertising is still a valuable commodity. About 76% of all small businesses stated that their “ideal marketing strategy” incorporates a combination of digital and print advertising. […]
Read MoreFrom a descriptive and simplistic point-of-view, typography is the art and technique of arranging type. Most people never think about typography. They don’t understand the psychological effect it has in relation to conveying a message. If you have ever seen the movie, “The Holiday”, then you know that Cameron Diaz’s character, Amanda Woods is a […]
Read MoreWith nearly 139 million unique visitors each month, and 67 million reviews and growing, Yelp is becoming an Internet giant. Yelp is the leading local review site that helps people find where to eat, shop, and relax. Consumers are now checking Yelp.com or their Yelp mobile app to make everyday decisions. As a small business […]
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