Attention is what you want if you have opened a new business. Of course, it is important that the attention you draw brings in the clientele you desire. For example, if you are the proud owner of an upscale clothing boutique, you do not want to conduct an advertising campaign that offers a free scarf […]
Read MoreVECTOR VS. BITMAP Bitmap images are based on pixels, which means that you will see pixels if it is enlarged more than 100%. You have all seen images that get jagged around the edges when enlarged. Unlike bitmap vector formats can be enlarged indefinitely because they’re not based on pixels but on […]
Read MoreThe rise of online marketing leads many small business owners to abandon print advertising in favor of less expensive web based options. Why waste money on pricey print ads when internet outreach costs mere pennies? There’s only one flaw in this logic: your customers still live in the physical world, so digital marketing only goes so far. […]
Read MoreIn recent years, there’s been a resurgence in the field of Artificial Intelligence. It’s spread beyond the academic world with major players like Google, Microsoft, and Facebook creating their own research teams and making some impressive acquisitions. Some this can be attributed to the abundance of raw data generated by social network users, much of […]
Read MoreAs technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology. Direct mail continues to be […]
Read MoreDifferent promotional products depending on what material they are made out, naturally lend themselves to certain print techniques over others. If you have any queries at all about any personalisation techniques, please don’t hesitate to give one of our friendly team a call or an E-mail. Below is an introductory guide into the world or […]
Read MoreGraphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period […]
Read MoreCreative Characters, which debuted July 2007 from font distributor MyFonts, is a monthly newsletter interview series with some of today’s most respected type designers. The series provides a rare opportunity to learn more about the people who create the typefaces we love. Here are a few gems from the collection: Alejandro ‘Ale’ Paul Alejandro Paul, photo from typoberlin.de Alejandro Paul is […]
Read MoreDoes your company have a brand identity that is more than just a logo? While a logo is a good place to start, you should consider building your “visual position” to be something larger. Building a system for your brand allows you to meet the demands of different media, while still presenting a cohesive identity. […]
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