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April 18, 2016

Data Visualization

Since today our world is made up of digital data streams of electronic information and intelligent devices, important question is – how can we assimilate all of this information and how to use its entire volume, which also accumulates and increases with each passing day? Answer: Data Visualization.

Tables are effective in the preparation and calculation values, but from the design and user experience, we understand that these tables may not be an effective way to tell a story or easily and available convey meaningful information. In fact, a recent study shows that when the numbers are supplemented by graphics and visualization of data, significantly increasing their credibility and acceptance.

Consider the example of the Fitbit, which designers exactly know what is psychology in design. Let’s compare how their data visualization changed over the last few years.


Data Visualization supports the idea of digital information for several reasons. For example a new design Fitbit displays user data with the assistance of visual effects that capture our attention and focus on the key information. In addition, graphics help make the data easier to comprehend. Finally, the progress indicator uses Zeigarnik effect, where a state of incompleteness makes information more memorable and pushes us to ensure that our goals are to finish – whether it is to perform the work taken to home, improve your athletic performance, or stay active during the day.

Zeigarnik Effect

Zeigarnik Effect – this is a statement in psychology that people remember incomplete or interrupted tasks better than completed. Effect Zeigarnik refers to Gestalt psychology. It has been used to demonstrate the presence of total Gestalt effects not only in the perception of the effects, but also knowledge. Today Zeigarnik effect, among other things, is relevant in the design, marketing and advertising.



The effect of framing, the binding effect of psychological pricing, pricing details in the data visualization and the effect Zeigarnik – these examples illustrate only some of the features offered by the psychology in the design, due to which designers can make digital information more meaningful and credible in the eyes of users and efficient for the promotion of projects and products.

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