Posters (or their equivalents) have been around for a long time. Before the invention of the printing press, news of events and proclamations was spread by heralds and town criers, whose loud voices – perhaps accompanied by trumpets and drums – rang out across town squares to an often illiterate populace. With the invention of […]
Read MoreIn the past three issues of Direct Response there is revealed secrets your advertising agency doesn’t want you to know. Among them: 6 reasons why direct response marketing will give you a significantly better return on your investment than image-based advertising 38 surefire direct marketing copy strategies and techniques 18 secrets to grabbing your […]
Read MoreThere’s an underlying theme that runs through the stories we write every month for Print+Promo: effective problem-solving. Think you can offer an attractive price and call it a day? Think again. Today’s corporate culture demands a deep understanding of client goals. This means conducting research, asking the right questions and anticipating roadblocks. Print and promotional […]
Read MoreLet’s face it. Life doesn’t always go the way we planned. And that is also true in our business lives – perhaps even more so. We all have the times when we feel like we’re going nowhere. Whether you own a business or are looking to advance in your career, sometimes we get frustrated because […]
Read MoreCommunication Arts magazine, a professional journal for those involved in visual communications, announces its 7th annual Typography Competition Call for Entries. This juried competition celebrates the best use of typography as the primary visual element in design and advertising, plus new typeface designs, calligraphy and handlettering. Chosen by a jury of leading design professionals, the […]
Read MoreWe gaze in wonder at the ancient curlicues on the monks’ illuminated manuscripts at the Getty and the Huntington — and try to read the words underneath all that embellishment. Of the hundreds of typefaces that make up our wide world of print today, we may even know the names of a few, and wonder, […]
Read MoreWe all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding. So read on and let their words inspire you! “Outstanding leaders go out of their way to boost the […]
Read MoreThere are always interesting myths going around about promotional products. Instead of putting stock into these myths, at South Paw Canada, we want to go over a few of the most common ones we hear and why they aren’t true: Myth #1: You can’t measure the ROI of your promotional products—Contrary to popular […]
Read MoreConsider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. How did your last marketing tactic stack up against those numbers? 5 Benefits of Using Promotional Products: Increased brand recognition. A goal […]
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