With the internet at our fingertips, there are now many ways to advertise and promote businesses, products, and services. And while digital marketing is often the way to go, nothing beats printed marketing strategies. Custom printed items that directly reach your customer have a guaranteed chance at visibility, and are a real-time means of growing your customer base.
Here are 4 benefits of custom printing items:
1. Ongoing Advertisements
Custom printing merchandise is like a walking billboard: no matter where your custom printed product goes, people will be exposed to your company’s brand and contact information. This is the kind of marketing that offers initial benefits and continued advertisement, practically for free. Currently, 76% of surveyed small businesses say that both digital and print marketing are a sufficient means of customer engagement. Say you gave out custom printed calendars; research says consumers will keep your promotional calendar up for the whole year, giving you a year of free advertisement right there.
2. Reciprocity is Key
Whether your custom printed items are directly reaching your consumer or other businesses, everyone loves a freebie. Giving out free promotional items establishes a positive relationship with others that will have them remembering your name and brand when it matters most. In fact, studies show that 84% of Americans remember a company’s name after receiving custom printed items and promotional gifts.
3. Affordable
For custom printing services on items such as notepads, or pens, the products themselves cost very little. Notepads are one of the most affordable promotional items available for purchase and are an extremely economic choice. And not only is it an affordable investment to procure; they are also easy and affordable to distribute.
4. Customizable to a T
Whether you’re seeking large font, wide format, or an array of digital printing attributes, custom printing allows you to customize your promotional gifts, your way.
Custom printing is more than just a way to avoid the unmanageable in-office printer. If you’re looking for printing that will ultimately benefit your business and give you a wider range of marketing options, customizable printing options are the way to go.