December 7, 2016

More And More Creative Giveaway & Swag Ideas For a Perfect Event

If you’ve never considered using giveaways at your events, maybe you should start. A giveaway is an opportunity for you to cause an everlasting impression on […]
December 5, 2016

The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged […]
December 1, 2016

Promotional Marketing

What is Promotional Marketing?   Promotional marketing is the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make […]
November 30, 2016

How To Make Your Own Fonts

So you want to be a Fontographer—boldly traversing a sea of letters, mapping new alphabets with naught but a pencil and mouse for companionship. Or maybe […]
November 29, 2016

Creating Brand Awareness through Colors, Fonts, and Graphics

Small and large organizations need a brilliant brand identity system capable of projecting a unified vision and creating a lasting impression. The visual devices that symbolize […]
November 28, 2016

Here’s The Simple Secret To Apple’s Marketing Success

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry, 1939 When […]
November 23, 2016

13 Reasons to hire a graphic designer

It’s a common conception amongst graphic designers that small business owners and entrepreneurs don’t have time or ability to design their marketing materials and websites themselves. But […]
November 22, 2016

The Hidden Power of Printed Marketing Materials

Digital marketing strategies are a critical component for many businesses today. Having an online presence, whether through a stand-alone website or strategically placed online ads, is […]
November 21, 2016

Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Each year, entrepreneurs and businesses send millions of holiday greeting cards to clients, vendors and other partners. I do not have exact figures, but I would […]