Role Of White Color In Printing

tips

Role Of White Color In Printing

The surface reflects all the visible colors of the spectrum, and we see pure white light. Of course, it is worth to clarify: in the printing industry there is no absolute white color. With traditional printing, the white color is either the color of the paper or the white printing. White – color of the […]

READ MORE

How To Measure ROI And Why To Do It

It is important for entrepreneurs to measure the effectiveness and payback of advertising campaigns. One way is to take into account ROI (return on investment). Let’s figure out how to count it – using the example of infographics. There is a simplified formula that most companies have taken as a rule. It does not take […]

READ MORE

How to avoid mistakes in stamping?

The first stamping appeared in the middle of XV century and produced with a thin-sheet of gold on a book binding. The high cost of the process has led to the fact that in 1892 by Ernst Oeser (Oeser Company ceased its activities at the end of the XX century) patented the first prototype of […]

READ MORE

5 STEPS TO ATTRACT MORE CLIENTS

This is the woe of every new entrepreneur or small business, “How do I get more clients?” When I first started out in business this was really all that was on my mind. I knew that I was doing something incredible, I just needed people to share it with! I did a ton of networking, […]

READ MORE

The Rules of Business Greeting Card Etiquette

When it comes to holiday business greeting cards, to send or not to send is the question. Once you have decided to send, you then have to determine who to include on your list, what kind of business greeting card to choose, and how to address the envelope. Business greeting cards can: Enhance your current […]

READ MORE

Illustrator & Type Tips Worth Knowing

Improve your skills and workflow by exploring these five oft-overlooked aspects of Illustrator and typography; the differences between optical and metric kerning, how to use the Glyphs panel, the use of Roman hanging punctuation, the correct use of dashes and how to edit the preferences to display large font previews… all tips worth knowing about. […]

READ MORE

The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes along the way. When using promotional products for advertising or […]

READ MORE

Creating Brand Awareness through Colors, Fonts, and Graphics

Small and large organizations need a brilliant brand identity system capable of projecting a unified vision and creating a lasting impression. The visual devices that symbolize a firm are a cornerstone of its identity. Style guidelines should merge with identity systems to form a visual components package that is both cohesive and consistent. Some of […]

READ MORE

Here’s The Simple Secret To Apple’s Marketing Success

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry, 1939 When did marketers start assuming that the way to stand out amidst loud and flashy advertising methods was to be even louder and flashier? We’re faced with increasing evidence, statistics, […]

READ MORE