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Axiom Printing Services

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Role Of White Color In Printing

The surface reflects all the visible colors of the spectrum, and we see pure white light. Of course, it is worth to clarify: in the printing industry there is no absolute white color. With traditional printing, the white color is either the color of the...

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How To Measure ROI And Why To Do It

It is important for entrepreneurs to measure the effectiveness and payback of advertising campaigns. One way is to take into account ROI (return on investment). Let's figure out how to count it - using the example of infographics. There is a simplified formula that most companies...

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How to avoid mistakes in stamping?

The first stamping appeared in the middle of XV century and produced with a thin-sheet of gold on a book binding. The high cost of the process has led to the fact that in 1892 by Ernst Oeser (Oeser Company ceased its activities at the...

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5 STEPS TO ATTRACT MORE CLIENTS

This is the woe of every new entrepreneur or small business, “How do I get more clients?” When I first started out in business this was really all that was on my mind. I knew that I was doing something incredible, I just needed people...

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The Rules of Business Greeting Card Etiquette

When it comes to holiday business greeting cards, to send or not to send is the question. Once you have decided to send, you then have to determine who to include on your list, what kind of business greeting card to choose, and how to...

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Illustrator & Type Tips Worth Knowing

Improve your skills and workflow by exploring these five oft-overlooked aspects of Illustrator and typography; the differences between optical and metric kerning, how to use the Glyphs panel, the use of Roman hanging punctuation, the correct use of dashes and how to edit the preferences...

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The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes...

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