THE BILLBOARD ADVERTISING STATISTICS YOU NEED TO KNOW

statistics

THE BILLBOARD ADVERTISING STATISTICS YOU NEED TO KNOW

While a lot of advertising these days is done in a high-tech way, you still can’t beat the old-fashioned billboard market. The first thought that many looking to start a new advertising campaign will think is, “aren’t billboards out of style and old school?” While billboards are indeed old-school, there is a great amount of […]

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Does Outdoor Advertising Still Work?

When we say “outdoor advertising, we are talking about billboards. Those huge poster boards that dot the main highways and byways of our great land. We went looking for some research and what we found was The Arbitron National In-Car Study, 2009 edition, which is the most-recent edition of this particular study, at least from we could gather. Either way, the findings are […]

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The role of print marketing in a digital world

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. According to McKinsey, technology drives business value in four ways, by enhancing connectivity, automating manual tasks, […]

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Promotional Products Work! Fact Sheet

Recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. A promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone. Tradeshows: 71.6% of attendees who received a promotional product remembered the name […]

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10 Reasons Why Promotional Products Work! Facts and Statistics

Promotional Consultants: The Rock Stars Of The Marketing World   Need 1,000 screen-printed t-shirts for a concert? Done! How about 500 whistles to hand out at a marathon? No Problem! Promotional consultants develop solutions for marketing challenges. From increasing brand awareness to increasing tradeshow traffic, promotional consultants are experts in the field of promotional products […]

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Print Advertising. Direct Mail

Direct Mail Direct Mail – the most efficient communication channel with a particular user. Professionally written sales letter, according to the American advertising agency professionals “Cunningham End Walsh”, is the most important element of direct marketing. A good sales letter is often more effective than the most impressive Brochures and many other types of advertising. […]

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Printing vs online Marketing

Despite the development of digital and online technologies, print media is still popular. Which methods of direct marketing will be most effective- it’s a controversial issue date. New research says that judges still can’t answer this question. . . but print remains as surprisingly strong side.\ Despite the problems and the introduction of new technologies, […]

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Psychology in the design (Part 1)

Psychology in the design: the effect of framing, binding effect, psychological pricing, data visualization… Traditional economic theory has long suggested that people are logical, dispassionate, and make decisions that are in their own interests. However, in recent years, direction of behavioral economics is developing. Which showed that this assumption is wrong – people really are […]

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