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How To Measure ROI And Why To Do It

It is important for entrepreneurs to measure the effectiveness and payback of advertising campaigns. One way is to take into account ROI (return on investment). Let's figure out how to count it - using the example of infographics. There is a simplified formula that most companies...

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Four Steps To Measure Brand Marketing

It isn’t easy being the CMO in any company. While each wave of marketing innovation creates new capabilities and possibilities for interacting with audiences, the same tide also brings a longer and more complicated list of expectations for proving the impact on the business. And...

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