While a lot of advertising these days is done in a high-tech way, you still can’t beat the old-fashioned billboard market. The first thought that many looking to start a new advertising campaign will think is, “aren’t billboards out of style and old school?” While billboards are indeed old-school, there is a great amount of […]
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry, 1939 When did marketers start assuming that the way to stand out amidst loud and flashy advertising methods was to be even louder and flashier? We’re faced with increasing evidence, statistics, […]
As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology. Direct mail continues to be […]
By nature, human beings are sensitive to their environment. It influences our behavior and motivates us to act. A thoughtfully-planned interior environment – such as in an office or any commercial establishment – can deliver positive employee and customer/client experiences. Understandably, a number of variables go into creating a specific look and feel in your […]
With the internet at our fingertips, there are now many ways to advertise and promote businesses, products, and services. And while digital marketing is often the way to go, nothing beats printed marketing strategies. Custom printed items that directly reach your customer have a guaranteed chance at visibility, and are a real-time means of growing […]
When we say “outdoor advertising, we are talking about billboards. Those huge poster boards that dot the main highways and byways of our great land. We went looking for some research and what we found was The Arbitron National In-Car Study, 2009 edition, which is the most-recent edition of this particular study, at least from we could gather. Either way, the findings are […]
Flyer Printing has always been one of the foundations in building and popularizing businesses. However, it has always been embattled, considering that it’s facing stiff competition from different forms of media, from traditional media like newspapers and TV to digital like the Internet. If you’re looking to maximize sales, obviously, you need to start with promotion […]
Promotional Consultants: The Rock Stars Of The Marketing World Need 1,000 screen-printed t-shirts for a concert? Done! How about 500 whistles to hand out at a marathon? No Problem! Promotional consultants develop solutions for marketing challenges. From increasing brand awareness to increasing tradeshow traffic, promotional consultants are experts in the field of promotional products […]
Over the past few years, consumers have been treated to a fast paced innovation in the world of digital printing. This has seen an introduction of some of the best technologies aimed at meeting varying consumer needs this helping in business growth and satisfaction. Wide format printing has for example registered tremendous transformation with much […]