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January 10, 2017

The Rules of Business Greeting Card Etiquette

When it comes to holiday business greeting cards, to send or not to send is the question. Once you have decided to send, you then have […]
January 9, 2017

COLOR TRENDS FOR 2017

This is the first of a series about 2017 design trends—color, typography, and web trends.   Kale is Pantone’s number one color pick for 2017.  Pantone […]
December 20, 2016

9 Reasons to Consider Old School Sticker Marketing

For over 65 years, stickers have been helping politicians get elected, building companies, establishing brands, advertising, starting conversations and increasing exposure. Yet despite being long-lasting and having a […]
December 12, 2016

THE BILLBOARD ADVERTISING STATISTICS YOU NEED TO KNOW

While a lot of advertising these days is done in a high-tech way, you still can’t beat the old-fashioned billboard market. The first thought that many […]
December 9, 2016

Illustrator & Type Tips Worth Knowing

Improve your skills and workflow by exploring these five oft-overlooked aspects of Illustrator and typography; the differences between optical and metric kerning, how to use the […]
December 8, 2016

Setup Fees for Your Promotional Items: What You Need to Know

What is a setup fee? A setup is the cost associated with the creation of a die, plate, screen, or other fixture that is used in […]
December 7, 2016

More And More Creative Giveaway & Swag Ideas For a Perfect Event

If you’ve never considered using giveaways at your events, maybe you should start. A giveaway is an opportunity for you to cause an everlasting impression on […]
December 5, 2016

The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged […]