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March 14, 2017

Role Of White Color In Printing

The surface reflects all the visible colors of the spectrum, and we see pure white light. Of course, it is worth to clarify: in the printing […]
March 13, 2017

Design for Emotion to Increase User Engagement

Designing for customer delight can lead to competitive advantage and growth.   “Design is really an act of communication, which means having a deep understanding of […]
March 9, 2017

How To Measure ROI And Why To Do It

It is important for entrepreneurs to measure the effectiveness and payback of advertising campaigns. One way is to take into account ROI (return on investment). Let’s […]
March 8, 2017

Pantones: Where Does Your Corporate Color Come From?

The most, perhaps, interesting snag in printing is to achieve complete coincidence and repeatability of colors. Make it so that the corporate color, set in the […]
March 7, 2017

Why You Need A Brand Book

Brand Book, in the modern sense, is a guide to the use of corporate identity. Now brands used in business, advertising and marketing, although the first […]
March 2, 2017

How to Quickly Turn Boring Icons into Original Masterpieces

Icons are an integral part of our designs. They are visual cues to indicate various actions, and they can give a unique identity to a product. […]
February 27, 2017

History Of Greeting Cards

Today, greeting card is a nice trinket, which can be bought for ridiculous money, make a nice addition to the present. However, in the origins of […]
February 24, 2017

Presenting Design Work: The Right Way

Often the difference between getting the job or not has everything to do with how you present your work to potential clients. The portfolio has as […]
February 23, 2017

How to avoid mistakes in stamping?

The first stamping appeared in the middle of XV century and produced with a thin-sheet of gold on a book binding. The high cost of the […]