Designing for customer delight can lead to competitive advantage and growth. “Design is really an act of communication, which means having a deep understanding of […]
It is important for entrepreneurs to measure the effectiveness and payback of advertising campaigns. One way is to take into account ROI (return on investment). Let’s […]
The most, perhaps, interesting snag in printing is to achieve complete coincidence and repeatability of colors. Make it so that the corporate color, set in the […]
Brand Book, in the modern sense, is a guide to the use of corporate identity. Now brands used in business, advertising and marketing, although the first […]
