A logo is an important asset to any company. It is a symbol that stands to make an organization or individual instantly recognizable, and represents everything a company stands for packaged in a simple visual. The process of designing a logo involves time and research to ensure uniqueness and trademark eligibility. Let’s take a closer […]
Design agency Pentagram has created a new logo and visual identity for Mastercard, the credit card company’s first branding redesign in 20 years. The new design retains the two overlapping red and yellow circles, but swaps the stripes in the central portion for a block orange colour. The bold white text that spelled the US […]
Producing an Olympics logo is the world’s hardest graphic design challenge says Fred Gelli, who created the identity for this year’s summer games in Rio de Janeiro. The Brazilian graphic designer developed a three-dimensional logo for Rio 2016, which depicts three colourful figures holding hands and linking feet. “It’s the first 3D logo in the history of the Olympics,” said […]
Los Angeles has unveiled its logo for the city’s bid to win the 2024 Olympics, displaying it on a digital screen on the 30th floor of a downtown skyscraper shortly after sunset on Tuesday. The logo is a figure of a soaring angel with outstretched arms and legs illuminated by the rays of the sun, […]
Logo or Brand Mark? Subtle differences in the meanings of concepts such as logo, brand name, trade mark, trade name, corporate symbols and the emblem is not known for the majority. Intuitively, all this about similar things from one category. Therefore, we see the massive use of these terms as interchangeable. What, in general, it is […]