Promotional Marketing

interesting facts

Promotional Marketing

What is Promotional Marketing? Promotional marketing is the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. People Remember Promotions Promotional marketing not only encourages sales of a particular product, it also increases the likelihood that customers […]

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Print’s Not Dead: Print Marketing Will Thrive Allways

As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology. Direct mail continues to be […]

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What is graphic design?

Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period […]

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The faces behind the fonts

Creative Characters, which debuted July 2007 from font distributor MyFonts, is a monthly newsletter interview series with some of today’s most respected type designers. The series provides a rare opportunity to learn more about the people who create the typefaces we love. Here are a few gems from the collection:   Alejandro ‘Ale’ Paul   Alejandro Paul, photo from typoberlin.de Alejandro Paul is […]

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4 key benefits of marketing your business with a brochure

Brochures are one of the most simple but effective ways to market your business. By presenting your target customer with a lightweight, eye-catching collection of key information regarding your product, you give them a tactile point of reference for what you sell. Even in the days of sophisticated online marketing techniques, the physicality and straightforwardness […]

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Does Outdoor Advertising Still Work?

When we say “outdoor advertising, we are talking about billboards. Those huge poster boards that dot the main highways and byways of our great land. We went looking for some research and what we found was The Arbitron National In-Car Study, 2009 edition, which is the most-recent edition of this particular study, at least from we could gather. Either way, the findings are […]

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Promotional Products Work! Fact Sheet

Recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. A promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone. Tradeshows: 71.6% of attendees who received a promotional product remembered the name […]

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Correct file formats: RGB and CMYK

If you’re starting out as a designer, one of the most confusing aspects of computer-based graphic design is the difference between RGB and CMYK color modes, as well as the difference between various file formats. Although this subject is brought up countless of times in the design blogosphere, We believe it was never explained in […]

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10 Reasons Why Promotional Products Work! Facts and Statistics

Promotional Consultants: The Rock Stars Of The Marketing World   Need 1,000 screen-printed t-shirts for a concert? Done! How about 500 whistles to hand out at a marathon? No Problem! Promotional consultants develop solutions for marketing challenges. From increasing brand awareness to increasing tradeshow traffic, promotional consultants are experts in the field of promotional products […]

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