Four Steps To Measure Brand Marketing

Brand

Four Steps To Measure Brand Marketing

It isn’t easy being the CMO in any company. While each wave of marketing innovation creates new capabilities and possibilities for interacting with audiences, the same tide also brings a longer and more complicated list of expectations for proving the impact on the business. And nowhere is this paradox better illustrated than in the world […]

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Finding Your Voice: Building Your Personal Brand in Words

One of the first things I tell my design students when they’re trying to write any bit of copy, a bio, an elevator pitch, or a project description, is to start by writing exactly what you to want say. Nothing profound—you’re not competing with David Foster Wallace’s oeuvre or even with Gary Shteyngart’s tweets for […]

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Review of graphic design market

Where to go if you need graphic design: logo, identity, website for the company? You can use one of the 5 ways to create high-quality brand of your company, that customers will remember: Marketing Agency Design Studio Freelancers Crowdsourcing platform DIY-sites Marketing agencies: will develop marketing plan for you and will do everything from A […]

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Custom printed business envelopes

It’s good, that online resources are not fully part of our lives, old post is steel alive. Receiving a business proposal in letters, most clerks sort the “important” and “unimportant” of them, even without looking to the addressee. But why? Because on the majority of envelopes there are logos and markings presented, that allow them […]

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