PSYCHOLOGY IN THE DESIGN (PART 2)

Binding effect

PSYCHOLOGY IN THE DESIGN (PART 2)

Binding effect Binding effect – a cognitive bias that describes the common human tendency to rely too much on the first part of the information (“anchor”) in decision-making. anchor effect – it is the second name of the binding effect. During decision-making, binding effect occurs when people use the initial part of the information, to […]

READ MORE