10 Ideas for Social Media & Your Business this Valentine’s Day

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10 Ideas for Social Media & Your Business this Valentine’s Day

Valentine’s Day – an annual celebration of love and commercialism, love it or hate it. It is coming and it’s going to be commercialized by every possible business out there, be it in retail or services it is no doubt one of the busiest days of the year. Forget New Year, Easter, 4th of July […]

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9 Inspiring Trade Show Giveaways

there are some aspects of  the perfect trade show giveaway that will never change: they need to be budget-friendly, easy to transport, and attractive to potential booth visitors. Think Beyond the Pen  According to the 2016 ASI Global Impressions Study, usefulness is a key reason that people keep promotional products they receive. 77% of people […]

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The role of print marketing in a digital world

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. According to McKinsey, technology drives business value in four ways, by enhancing connectivity, automating manual tasks, […]

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11 Major Sales Mistakes to Avoid

Making a sale isn’t always the easiest task. From finding leads to closing deals and signing contracts, the entire sales process can be long and exhausting. One wrong move, and you could lose a huge lead. The good news is, there are plenty of ways to improve your sales game and get past many of […]

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25 Salon Marketing Ideas The Pros Use

Looking to generate more business for your salon? You are in the right place. We polled top salon owners and marketing experts and asked the for their #1 salon marketing idea. Below we give you their responses, separated into four categories: 1. Embrace Technology to Boost Sales 2. Referrals & Building a Client Base 3. Social […]

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Promotional Products Work! Fact Sheet

Recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. A promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone. Tradeshows: 71.6% of attendees who received a promotional product remembered the name […]

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Promotional Products As a Marketing Medium: Frequently Asked Questions

Q: What Are Promotional Products?   A: Promotional products—usually imprinted with a company’s name, logo or message—include useful or decorative articles of merchandise that are used in marketing and communication programs. Imprinted products that are distributed free are called promotional products. Imprinted items given as an incentive for a specific action are known as premiums. […]

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How to Determine the Perfect Marketing Budget for Your Company

So you have the best idea on the planet but no clue how you’re going to get it in front of an audience. That’s where marketing comes in. While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company […]

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