More And More Creative Giveaway & Swag Ideas For a Perfect Event

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More And More Creative Giveaway & Swag Ideas For a Perfect Event

If you’ve never considered using giveaways at your events, maybe you should start. A giveaway is an opportunity for you to cause an everlasting impression on your attendees. Not to mention the marketing opportunities. Give them something valuable and they’ll fondly remember you for months afterwards, if not years. A well thought-out giveaway is not […]

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The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes along the way. When using promotional products for advertising or […]

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Promotional Marketing

What is Promotional Marketing? Promotional marketing is the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. People Remember Promotions Promotional marketing not only encourages sales of a particular product, it also increases the likelihood that customers […]

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How To Make Your Own Fonts

So you want to be a Fontographer—boldly traversing a sea of letters, mapping new alphabets with naught but a pencil and mouse for companionship. Or maybe you simply have a vision for that special project, and you want the typeface to be “just so.” Creating your own font has never been easier, so set forth […]

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Creating Brand Awareness through Colors, Fonts, and Graphics

Small and large organizations need a brilliant brand identity system capable of projecting a unified vision and creating a lasting impression. The visual devices that symbolize a firm are a cornerstone of its identity. Style guidelines should merge with identity systems to form a visual components package that is both cohesive and consistent. Some of […]

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Here’s The Simple Secret To Apple’s Marketing Success

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry, 1939 When did marketers start assuming that the way to stand out amidst loud and flashy advertising methods was to be even louder and flashier? We’re faced with increasing evidence, statistics, […]

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13 Reasons to hire a graphic designer

It’s a common conception amongst graphic designers that small business owners and entrepreneurs don’t have time or ability to design their marketing materials and websites themselves. But at Fandango Media Group we believe otherwise. We know that you will make time to save money and you are smart enough to design your flyers and a website to cut the costs […]

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The Hidden Power of Printed Marketing Materials

Digital marketing strategies are a critical component for many businesses today. Having an online presence, whether through a stand-alone website or strategically placed online ads, is an important part of promotion and marketing. Even traditional brick and mortar businesses market online to the millions of potential customers using social media daily. As important as having […]

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Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Each year, entrepreneurs and businesses send millions of holiday greeting cards to clients, vendors and other partners. I do not have exact figures, but I would venture to say, based on my years of experience, that the vast majority of these cards are seen once, if at all, and are destined to the lobby wall […]

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