Axiom Printing Services

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The Rules of Business Greeting Card Etiquette

When it comes to holiday business greeting cards, to send or not to send is the question. Once you have decided to send, you then have to determine who to include on your list, what kind of business greeting card to choose, and how to...

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COLOR TRENDS FOR 2017

This is the first of a series about 2017 design trends—color, typography, and web trends.   Kale is Pantone’s number one color pick for 2017.  Pantone has an impressive history of color influence and prediction. Last year’s color of the year was Rose Quartz and it was...

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12 Brilliant Direct Marketing Pieces You Have to See

Direct marketing is all about connecting with customers in a real way. To accomplish this effectively, you often have to come up with some crazy unique and inventive ideas. The next time you’re in a meeting where people are ideating about direct marketing ideas, use...

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9 Reasons to Consider Old School Sticker Marketing

For over 65 years, stickers have been helping politicians get elected, building companies, establishing brands, advertising, starting conversations and increasing exposure. Yet despite being long-lasting and having a low cost per impression, not enough attention has been paid by marketers and businesses to the power of this...

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ARE RESTAURANT TABLE TENT ADS EFFECTIVE?

TABLE TENTS ARE A STAPLE OF THE RESTAURANT INDUSTRY. From diners to bars, table tents have been enticing diners to order dessert and buy special drinks for decades. And for good reason! Before digital technology became commonplace in restaurants, table tent signs were a cost-effective way...

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The 10 Commandments of Branding

One of the most powerful tools in your marketing arsenal is brand recognition. No matter what your company has to offer customers, it’s important to understand that people are most likely to buy new products from brands they easily recognize. To help, we’ve compiled some...

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THE BILLBOARD ADVERTISING STATISTICS YOU NEED TO KNOW

While a lot of advertising these days is done in a high-tech way, you still can’t beat the old-fashioned billboard market. The first thought that many looking to start a new advertising campaign will think is, “aren’t billboards out of style and old school?” While...

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Illustrator & Type Tips Worth Knowing

Improve your skills and workflow by exploring these five oft-overlooked aspects of Illustrator and typography; the differences between optical and metric kerning, how to use the Glyphs panel, the use of Roman hanging punctuation, the correct use of dashes and how to edit the preferences...

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