Promotional Products As a Marketing Medium: Frequently Asked Questions

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Promotional Products As a Marketing Medium: Frequently Asked Questions

Q: What Are Promotional Products?   A: Promotional products—usually imprinted with a company’s name, logo or message—include useful or decorative articles of merchandise that are used in marketing and communication programs. Imprinted products that are distributed free are called promotional products. Imprinted items given as an incentive for a specific action are known as premiums. […]

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10 Ways to Improve Typography In Your Designs

Typography is more than just picking a font and a point size from some drop-down menus on your computer. It’s an art and a skill whose history goes back centuries, to the wooden and metal type used with printing presses. And while we can learn from typography’s long legacy, most of us could also use […]

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5 REASONS TO PRINT FLYERS FOR YOUR BUSINESS

Flyer Printing  has always been one of the foundations in building and popularizing businesses. However, it has always been embattled, considering that it’s facing stiff competition from different forms of media, from traditional media like newspapers and TV to digital like the Internet. If you’re looking to maximize sales, obviously, you need to start with promotion […]

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10 Reasons Why Promotional Products Work! Facts and Statistics

Promotional Consultants: The Rock Stars Of The Marketing World   Need 1,000 screen-printed t-shirts for a concert? Done! How about 500 whistles to hand out at a marathon? No Problem! Promotional consultants develop solutions for marketing challenges. From increasing brand awareness to increasing tradeshow traffic, promotional consultants are experts in the field of promotional products […]

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Wide Format Printing Technology and Trends for 2016

Over the past few years, consumers have been treated to a fast paced innovation in the world of digital printing. This has seen an introduction of some of the best technologies aimed at meeting varying consumer needs this helping in business growth and satisfaction. Wide format printing has for example registered tremendous transformation with much […]

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Small Business Expo 2016 – Los Angeles

Small Business Expo is THE largest & most anticipated business-to-business networking event, trade show & conference for business owners, entrepreneurs & decision-makers.  If you are serious about your business, this Expo is a “MUST ATTEND EVENT.”       Small Business Expo is the most anticipated networking event of the year for business professionals to learn about […]

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Finding Your Voice: Building Your Personal Brand in Words

One of the first things I tell my design students when they’re trying to write any bit of copy, a bio, an elevator pitch, or a project description, is to start by writing exactly what you to want say. Nothing profound—you’re not competing with David Foster Wallace’s oeuvre or even with Gary Shteyngart’s tweets for […]

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The History Of The CMYK Colour Model

In 1906, the Eagle Printing Ink Company incorporated the four-colour wet process inks for the first time. These four colours were cyan, magenta, yellow, and black (also known as key), hence the name CMYK. It was discovered that these four colours can be combined to produce an almost unlimited number of richer, darker tones.   […]

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The 10 Biggest Small Business Startup Mistakes & How You Can Avoid Them

Mistakes made can be our greatest teacher, so the best startup advice comes from the first-hand knowledge of what not to do. We spoke to some business owners who shared their hard-earned experience and the insight they gained from their own lapses in judgment. If you’re looking to get your business off the ground, consider […]

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