Promotional Products Profile – A Force for Change

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Promotional Products Profile – A Force for Change

A distributor’s former vice president of sales & marketing, Mary Ellen Clausen found her life’s work in helping eating disorder sufferers. In 1997, Mary Ellen Clausen’s family was in crisis: the older of her two daughters was facing a long road of treatment after being diagnosed with a serious eating disorder. Clausen, at the time […]

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Best paper size for printing flyers

This is a common question and one that many SMEs will ask themselves on a regular basis. When you are creating a Flyer, you want to produce something that your customer will actually want to lift up and take with them. One of the big advantages of printed flyers, is that they are something physical. […]

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The role of print marketing in a digital world

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. According to McKinsey, technology drives business value in four ways, by enhancing connectivity, automating manual tasks, […]

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11 Major Sales Mistakes to Avoid

Making a sale isn’t always the easiest task. From finding leads to closing deals and signing contracts, the entire sales process can be long and exhausting. One wrong move, and you could lose a huge lead. The good news is, there are plenty of ways to improve your sales game and get past many of […]

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25 Salon Marketing Ideas The Pros Use

Looking to generate more business for your salon? You are in the right place. We polled top salon owners and marketing experts and asked the for their #1 salon marketing idea. Below we give you their responses, separated into four categories: 1. Embrace Technology to Boost Sales 2. Referrals & Building a Client Base 3. Social […]

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Promotional Products Work! Fact Sheet

Recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. A promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone. Tradeshows: 71.6% of attendees who received a promotional product remembered the name […]

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Correct file formats: RGB and CMYK

If you’re starting out as a designer, one of the most confusing aspects of computer-based graphic design is the difference between RGB and CMYK color modes, as well as the difference between various file formats. Although this subject is brought up countless of times in the design blogosphere, We believe it was never explained in […]

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Prepress Checklist: How to prepare your design for print

The best way to create the perfect Brochure, Poster or Business Card is for a designer and their client to work together. Both parties should be involved in each step of the project, from idea generation to printing. Often times, unfortunately, one or both of them assume that prepress and printing should be handled exclusively by […]

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