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How to Use the Psychology of Colors When Marketing

Like death and taxes, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? Colors often have different meanings in various cultures. And even in...

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Posters: A Brief History

Posters (or their equivalents) have been around for a long time. Before the invention of the printing press, news of events and proclamations was spread by heralds and town criers, whose loud voices – perhaps accompanied by trumpets and drums – rang out across town...

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5 outer envelope copy techniques

In the past three issues of Direct Response there is  revealed secrets your advertising agency doesn’t want you to know. Among them:   6 reasons why direct response marketing will give you a significantly better return on your investment than image-based advertising 38 surefire direct marketing copy strategies...

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Communication Arts 2017 Typography Competition

Communication Arts magazine, a professional journal for those involved in visual communications, announces its 7th annual Typography Competition Call for Entries. This juried competition celebrates the best use of typography as the primary visual element in design and advertising, plus new typeface designs, calligraphy and handlettering. Chosen...

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30 Quotes That Will Motivate You To Succeed

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding. So read on and let their words inspire you! “Outstanding...

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