Creating and Using a Marketing Calendar Effectively

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Creating and Using a Marketing Calendar Effectively

The  that you keep in your toolbox can help you in the success of your marketing goals. A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal using a structured and thought-out manner so that nothing is forgotten. Your marketing calendar serves as […]

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Four Steps To Measure Brand Marketing

It isn’t easy being the CMO in any company. While each wave of marketing innovation creates new capabilities and possibilities for interacting with audiences, the same tide also brings a longer and more complicated list of expectations for proving the impact on the business. And nowhere is this paradox better illustrated than in the world […]

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Roll Up Banner Stands – How To Use It For Your Advantage?

Roll up banner stands are one of the best advertising tools available in the present market. Read on to know the effective ways to make the best use of roll up banner stands as promotional marketing tool. You must have heard a lot about the advantages of the roll up banner stands for promotional and […]

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4 Ways Custom Printing Can Benefit Your Business

With the internet at our fingertips, there are now many ways to advertise and promote businesses, products, and services. And while digital marketing is often the way to go, nothing beats printed marketing strategies. Custom printed items that directly reach your customer have a guaranteed chance at visibility, and are a real-time means of growing […]

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Rules of good catalog design

1) Appeal to lifestyle desires Appeal to what makes a person buy Sometimes people buy to fill a need but most of the time people buy because of want. They buy something they want because they envision feeling better, more satisfied after they have exchanged their hard-earned money for the product or service you have […]

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9 Inspiring Trade Show Giveaways

there are some aspects of  the perfect trade show giveaway that will never change: they need to be budget-friendly, easy to transport, and attractive to potential booth visitors. Think Beyond the Pen  According to the 2016 ASI Global Impressions Study, usefulness is a key reason that people keep promotional products they receive. 77% of people […]

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Tutorial: How To Create A Custom Icon Webfont

The possibility of embedding a custom font in an HTML website revolutionised the potential of web development and opened up many new possibilities for designers. Soon, it became popular to embed various symbols as a font, and Font Awesome became an industry standard. The great advantage of fonts over sprite graphics is their superior load […]

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Does Outdoor Advertising Still Work?

When we say “outdoor advertising, we are talking about billboards. Those huge poster boards that dot the main highways and byways of our great land. We went looking for some research and what we found was The Arbitron National In-Car Study, 2009 edition, which is the most-recent edition of this particular study, at least from we could gather. Either way, the findings are […]

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