Axiom Printing Services

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4 Ways Custom Printing Can Benefit Your Business

With the internet at our fingertips, there are now many ways to advertise and promote businesses, products, and services. And while digital marketing is often the way to go, nothing beats printed marketing strategies. Custom printed items that directly reach your customer have a guaranteed...

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Rules of good catalog design

1) Appeal to lifestyle desires Appeal to what makes a person buy Sometimes people buy to fill a need but most of the time people buy because of want. They buy something they want because they envision feeling better, more satisfied after they have exchanged their hard-earned...

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9 Inspiring Trade Show Giveaways

there are some aspects of  the perfect trade show giveaway that will never change: they need to be budget-friendly, easy to transport, and attractive to potential booth visitors. Think Beyond the Pen  According to the 2016 ASI Global Impressions Study, usefulness is a key reason that people...

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Tutorial: How To Create A Custom Icon Webfont

The possibility of embedding a custom font in an HTML website revolutionised the potential of web development and opened up many new possibilities for designers. Soon, it became popular to embed various symbols as a font, and Font Awesome became an industry standard. The great advantage...

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Does Outdoor Advertising Still Work?

When we say “outdoor advertising, we are talking about billboards. Those huge poster boards that dot the main highways and byways of our great land. We went looking for some research and what we found was The Arbitron National In-Car Study, 2009 edition, which is the most-recent edition of this particular study,...

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Promotional Products Profile – A Force for Change

A distributor’s former vice president of sales & marketing, Mary Ellen Clausen found her life’s work in helping eating disorder sufferers. In 1997, Mary Ellen Clausen’s family was in crisis: the older of her two daughters was facing a long road of treatment after being diagnosed...

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Best paper size for printing flyers

This is a common question and one that many SMEs will ask themselves on a regular basis. When you are creating a Flyer, you want to produce something that your customer will actually want to lift up and take with them. One of the big...

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The role of print marketing in a digital world

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. According to McKinsey, technology drives business value...

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11 Major Sales Mistakes to Avoid

Making a sale isn't always the easiest task. From finding leads to closing deals and signing contracts, the entire sales process can be long and exhausting. One wrong move, and you could lose a huge lead. The good news is, there are plenty of ways to...

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