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5 things your designer wish you knew

VECTOR VS. BITMAP   Bitmap images are based on pixels, which means that you will see pixels if it is enlarged more than 100%. You have all seen images that get jagged around the edges when enlarged.     Unlike bitmap vector formats can be enlarged indefinitely because they’re not...

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Print Marketing Tips for Small Business Owners

The rise of online marketing leads many small business owners to abandon print advertising in favor of less expensive web based options. Why waste money on pricey print ads when internet outreach costs mere pennies? There’s only one flaw in this logic: your customers still...

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A Deep Learning Tutorial: From Perceptrons to Deep Networks

In recent years, there’s been a resurgence in the field of Artificial Intelligence. It’s spread beyond the academic world with major players like Google, Microsoft, and Facebook creating their own research teams and making some impressive acquisitions. Some this can be attributed to the abundance of...

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Print’s Not Dead: Print Marketing Will Thrive Allways

As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside...

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Printing Guide

Different promotional products depending on what material they are made out, naturally lend themselves to certain print techniques over others. If you have any queries at all about any personalisation techniques, please don’t hesitate to give one of our friendly team a call or an...

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What is graphic design?

Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can...

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The faces behind the fonts

Creative Characters, which debuted July 2007 from font distributor MyFonts, is a monthly newsletter interview series with some of today’s most respected type designers. The series provides a rare opportunity to learn more about the people who create the typefaces we love. Here are a few gems from the collection:   Alejandro ‘Ale’ Paul   Alejandro...

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Top 4 Reasons Your Products Deserve a Good Hang Tag

As an emerging designer, establishing your brand in print and online is a huge step in marketing your business — but don't stop there! There are plenty of other details that can help make a lasting impression on customers and potential retailers. Hang tags are one...

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