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The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged sword; it gives marketers more choices, but it also means that there are many different opportunities to make mistakes...

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Promotional Marketing

What is Promotional Marketing?   Promotional marketing is the use of any special offer intended to raise a customer's interest and influence a purchase, and to make a particular product or company stand out among its competitors. People Remember Promotions   Promotional marketing not only encourages sales of a particular product,...

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How To Make Your Own Fonts

So you want to be a Fontographer—boldly traversing a sea of letters, mapping new alphabets with naught but a pencil and mouse for companionship. Or maybe you simply have a vision for that special project, and you want the typeface to be “just so.” Creating...

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13 Reasons to hire a graphic designer

It’s a common conception amongst graphic designers that small business owners and entrepreneurs don’t have time or ability to design their marketing materials and websites themselves. But at Fandango Media Group we believe otherwise. We know that you will make time to save money and you are...

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The Hidden Power of Printed Marketing Materials

Digital marketing strategies are a critical component for many businesses today. Having an online presence, whether through a stand-alone website or strategically placed online ads, is an important part of promotion and marketing. Even traditional brick and mortar businesses market online to the millions of...

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How to Get the Attention Your Business Deserves

Attention is what you want if you have opened a new business. Of course, it is important that the attention you draw brings in the clientele you desire. For example, if you are the proud owner of an upscale clothing boutique, you do not want...

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