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Posters: A Brief History

Posters (or their equivalents) have been around for a long time. Before the invention of the printing press, news of events and proclamations was spread by heralds and town criers, whose loud voices – perhaps accompanied by trumpets and drums – rang out across town...

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5 outer envelope copy techniques

In the past three issues of Direct Response there is  revealed secrets your advertising agency doesn’t want you to know. Among them:   6 reasons why direct response marketing will give you a significantly better return on your investment than image-based advertising 38 surefire direct marketing copy strategies...

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Motivation

30 Quotes That Will Motivate You To Succeed

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding. So read on and let their words inspire you! “Outstanding...

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promotional-products

The 9 Most Common Myths About Promotional Products

There are always interesting myths going around about promotional products. Instead of putting stock into these myths, at South Paw Canada, we want to go over a few of the most common ones we hear and why they aren’t true:     Myth #1: You can’t measure the...

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5 Benefits of Promotional Products for Small Businesses

Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. How did your last marketing tactic stack up against those numbers?   5 Benefits of Using...

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25 Insane (But True) Facts About Promotional Products

If you’re in the business of promotional products, you know the impact they can have on an organization’s marketing efforts. But do you know these fun facts about promotional products?     Eight in 10 consumers own between one and 10 promotional products. Fifty-three percent of these people use...

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Wordmarks, Logos, and the Importance of White Space

Getting the balance just right Mark Jamra is someone who understands the importance of letters. He is not only a typeface designer with impressive language support experience (see his typeface Phoreus created for the Native American Cherokee language), he is also a graphic designer and educator...

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