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December 15, 2016

The 10 Commandments of Branding

One of the most powerful tools in your marketing arsenal is brand recognition. No matter what your company has to offer customers, it’s important to understand […]
December 12, 2016

THE BILLBOARD ADVERTISING STATISTICS YOU NEED TO KNOW

While a lot of advertising these days is done in a high-tech way, you still can’t beat the old-fashioned billboard market. The first thought that many […]
December 9, 2016

Illustrator & Type Tips Worth Knowing

Improve your skills and workflow by exploring these five oft-overlooked aspects of Illustrator and typography; the differences between optical and metric kerning, how to use the […]
December 8, 2016

Setup Fees for Your Promotional Items: What You Need to Know

What is a setup fee? A setup is the cost associated with the creation of a die, plate, screen, or other fixture that is used in […]
December 7, 2016

More And More Creative Giveaway & Swag Ideas For a Perfect Event

If you’ve never considered using giveaways at your events, maybe you should start. A giveaway is an opportunity for you to cause an everlasting impression on […]
December 5, 2016

The Top 7 Mistakes When Using Promotional Products

Unlike more well-known (and more expensive) means of marketing, promotional products can be customized and implemented in many radically different ways. This versatility is a double-edged […]
December 1, 2016

Promotional Marketing

What is Promotional Marketing?   Promotional marketing is the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make […]
November 30, 2016

How To Make Your Own Fonts

So you want to be a Fontographer—boldly traversing a sea of letters, mapping new alphabets with naught but a pencil and mouse for companionship. Or maybe […]
November 29, 2016

Creating Brand Awareness through Colors, Fonts, and Graphics

Small and large organizations need a brilliant brand identity system capable of projecting a unified vision and creating a lasting impression. The visual devices that symbolize […]