August 19, 2016

How to Use the Psychology of Colors When Marketing

Like death and taxes, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? […]
August 4, 2016

Posters: A Brief History

Posters (or their equivalents) have been around for a long time. Before the invention of the printing press, news of events and proclamations was spread by […]
August 3, 2016

5 outer envelope copy techniques

In the past three issues of Direct Response there is  revealed secrets your advertising agency doesn’t want you to know. Among them:   6 reasons why […]
August 2, 2016

Print+Promo’s Case Study Spotlight: Radius Marketing Solutions

There’s an underlying theme that runs through the stories we write every month for Print+Promo: effective problem-solving. Think you can offer an attractive price and call […]
July 27, 2016


Let’s face it. Life doesn’t always go the way we planned. And that is also true in our business lives – perhaps even more so. We […]
July 26, 2016

Communication Arts 2017 Typography Competition

Communication Arts magazine, a professional journal for those involved in visual communications, announces its 7th annual Typography Competition Call for Entries. This juried competition celebrates the […]
July 21, 2016

Brain structure that tracks negative events backfires in depression

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July 20, 2016

Why typography still matters in a digital age: Larry Wilson

We gaze in wonder at the ancient curlicues on the monks’ illuminated manuscripts at the Getty and the Huntington — and try to read the words […]
July 19, 2016

30 Quotes That Will Motivate You To Succeed

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people […]